Senior Director: GTM & Marketing Strategy (Remote)

SHI; Topeka (KS); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Diversity commitment

Growth opportunities

Health and wellness benefits

World-class facilities

Job summary

SHI International Corp. in the United States is seeking a Sr. Director - GTM & Marketing Strategy to shape go-to-market plans that accelerate revenue growth.

You will partner with executive leadership across solution practices to define strategy and ensure scalable execution. The role combines strategy, analytics, and execution, leveraging data and AI insights to guide investments and drive measurable impact.

Qualifications

• 8-10 years of experience in Marketing, Communications, or a relevant functional area.
• Completed Bachelor’s degree or equivalent relevant experience required.
• Ability to travel to SHI, Partner, and Customer Events; travel up to 25%.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
• Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
• Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
• Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
• Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
• Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
• Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
• Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
• Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.

Skills

GTM strategy

Marketing planning

Transformation leadership

Data analytics

Executive communication

Education

Bachelor's degree or equivalent

Job description

SHI International Corp. in the United States is seeking a Sr. Director - GTM & Marketing Strategy to shape go-to-market plans that accelerate revenue growth.

You will partner with executive leadership across solution practices to define strategy and ensure scalable execution. The role combines strategy, analytics, and execution, leveraging data and AI insights to guide investments and drive measurable impact.