Senior Creator & Content Marketing Manager

PepsiCo Inc.; Town/Village of Harrison (NY); Presencial; USD 88.000 - 148.000; Jornada completa

Descripción de la vacante

SodaStream is seeking a dynamic Content & Creator Manager to join the North America Marketing team and lead creator, influencer, and content programs that drive awareness, education, trial, and long-term growth across the USA and Canada.

Reporting to the Brand Marketing & Activation Manager North America, you will own the content calendar, oversee partnerships with agencies and creators, and collaborate with ecommerce, media, and category marketing to deliver results.

Formación

• Bachelor's degree is required.
• 5-7 years of experience in creator marketing, influencer marketing, content, social media, brand activation, or digital marketing.
• Proven experience developing and executing creator, influencer, content, and social activation programs that drive measurable business results.

Responsabilidades

• Develop and execute large-scale influencer and creator programs across the USA and Canada.
• Develop influencer and creator strategies, briefs, audience frameworks, and activation plans.
• Provide strategic direction, approval, and optimization of creator and influencer recommendations.

Conocimientos

Creator marketing

Influencer marketing

Content strategy

Social media

Project management

Stakeholder management

Leadership

Educación

Bachelor's degree

Descripción del empleo

SodaStream is seeking a dynamic Content & Creator Manager to join the North America Marketing team and lead creator, influencer, and content programs that drive awareness, education, trial, and long-term growth across the USA and Canada.

Reporting to the Brand Marketing & Activation Manager North America, you will own the content calendar, oversee partnerships with agencies and creators, and collaborate with ecommerce, media, and category marketing to deliver results.