Senior Director, DTC Marketing & Growth

HarperCollins Christian Publishing; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Retirement benefits

Wellbeing benefits

Caregiving support

Job summary

HarperCollins Christian Publishing is seeking a senior marketing leader to shape global DTC strategies for Bible Gateway and Bible Gateway Plus. The role oversees digital strategy across channels, retention programs, and a data-driven marketing analytics function.

You will drive customer acquisition, engagement, and retention, lead a high-performing team, and own revenue and ROAS targets within a dynamic digital ecosystem.

Qualifications

• 10+ years of digital marketing experience in a DTC/B2C business
• 5+ years of team leadership
• Accountability for revenue and ROAS targets

Responsibilities

• Own digital marketing strategy and execution across all channels, including organic, paid media, email, SMS, and push.
• Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV.
• Build and lead the marketing analytics function, connecting data insights back to marketing and product teams

Skills

Digital marketing

Team leadership

CRM

Email marketing

Social media

Paid media

Funnel marketing

Customer journey mapping

A/B testing

Job description

HarperCollins Christian Publishing is seeking a senior marketing leader to shape global DTC strategies for Bible Gateway and Bible Gateway Plus. The role oversees digital strategy across channels, retention programs, and a data-driven marketing analytics function.

You will drive customer acquisition, engagement, and retention, lead a high-performing team, and own revenue and ROAS targets within a dynamic digital ecosystem.