Growth Marketing Director - DTC & Subscriptions

News Corp; Nashville (TN); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Wellbeing programs

Job summary

Bible Gateway, part of HarperCollins Christian Publishing, seeks a Senior Director of Growth Marketing to lead global DTC strategy for Bible Gateway and Bible Gateway Plus. You will own demand generation, customer acquisition, engagement, and retention across channels, shaping the growth engine for a leading subscription business.

This senior leader will build and mentor a team, partner with product and analytics, and drive data-informed decisions to maximize ROAS, LTV, and revenue while

Qualifications

• 10+ years in digital marketing for a DTC/B2C business with leadership
• Strong CRM, email, social, and paid media know-how working together
• Experience managing large performance marketing budgets and ROAS targets
• Expertise in funnel marketing, landing pages, and A/B testing
• Driver of customer journey mapping, segmentation, and analytics

Responsibilities

• Own digital marketing strategy and execution for Bible Gateway and Plus
• Lead planning across campaigns and channels, optimizing for growth
• Lead funnel marketing across multiple site entry points and tests
• Lead retention strategies to improve engagement and LTV
• Own revenue growth metrics, budgets, and cross-channel allocation
• Build a marketing analytics function and provide data insights
• Synthesize customer insights for actionable marketing guidance
• Guide organic growth via traditional SEO, AI discovery, and new channels
• Lead, coach, and mentor a team of 5+ marketers

Skills

CRM & email marketing

Paid media strategy

Funnel marketing

Marketing analytics

Team leadership

Lifecycle marketing

Tools

A/B testing tools

Landing page builders

Job description

Bible Gateway, part of HarperCollins Christian Publishing, seeks a Senior Director of Growth Marketing to lead global DTC strategy for Bible Gateway and Bible Gateway Plus. You will own demand generation, customer acquisition, engagement, and retention across channels, shaping the growth engine for a leading subscription business.

This senior leader will build and mentor a team, partner with product and analytics, and drive data-informed decisions to maximize ROAS, LTV, and revenue while