Growth Marketing Director, DTC & Subscriptions

HarperCollins Publishers; United States; Remote; USD 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Benefits package

Health coverage

Retirement plan

Zusammenfassung

HarperCollins Christian Publishing seeks a Senior Director of Growth Marketing for Bible Gateway to lead the growth plan, integrated marketing strategy, and multi-channel execution for Bible Gateway and Bible Gateway Plus.

You will shape global DTC marketing, drive customer acquisition, engagement, and retention, and build a data-driven marketing organization with executive sponsorship and cross-functional alignment.

Qualifikationen

• 10+ years of digital marketing experience in a DTC/B2C business.
• 5+ years of team leadership experience.
• Proven ability to drive growth through CRM, email, and paid media.

Aufgaben

• Own digital marketing strategy and execution across Bible Gateway and Bible Gateway Plus.
• Lead planning across campaigns and channels, optimizing for growth and retention.
• Guide funnel marketing, onboarding, and retention initiatives.
• Build and lead a marketing analytics function to generate insights for product teams.

Kenntnisse

Digital marketing

CRM & lifecycle marketing

Email marketing

Paid media

Team leadership

Data analysis

SEO & organic

Tools

CRM tools

Analytics platforms

Jobbeschreibung

HarperCollins Christian Publishing seeks a Senior Director of Growth Marketing for Bible Gateway to lead the growth plan, integrated marketing strategy, and multi-channel execution for Bible Gateway and Bible Gateway Plus.

You will shape global DTC marketing, drive customer acquisition, engagement, and retention, and build a data-driven marketing organization with executive sponsorship and cross-functional alignment.