Senior Director, DTC Growth Marketing & Subscriptions

HarperCollins Christian Publishing; Nashville (TN); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Benefits package

Reasonable accommodation

Job summary

HarperCollins Christian Publishing is seeking a Senior Director of Marketing for Bible Gateway, the world’s largest Christian site, and Bible Gateway Plus. You will shape global DTC marketing, drive customer acquisition, engagement, and retention across channels and geographies.

The role requires a senior leader with extensive DTC experience, CRM and performance marketing expertise, and a proven ability to scale subscription-based products.

Qualifications

• 10+ years in digital marketing in a DTC/B2C business with leadership experience.
• Expertise in CRM, email, social and paid media strategies and channel integration.
• Experience managing large performance marketing budgets and ROAS targets.

Responsibilities

• Own digital marketing strategy and execution for Bible Gateway and Bible Gateway Plus to drive growth and retention.
• Lead planning across campaigns and channels: organic, paid media, email, SMS, and push; adjust based on data.
• Drive funnel marketing strategies from multiple entry points into the site.
• Lead retention strategies to improve engagement and reduce churn.
• Own revenue growth metrics, budgets, forecasts, and cross-channel allocation.
• Build and lead marketing analytics, linking data to product and marketing decisions.
• Translate customer insights and market research into actionable marketing strategies.
• Guide organic growth via traditional search, AI-powered discovery, and new channels.
• Lead, coach, and mentor a team of 5+ marketers.

Skills

DTC Marketing

CRM & lifecycle marketing

Digital marketing strategy

Team leadership

SEO/SEM

Analytics & ROI

Job description

HarperCollins Christian Publishing is seeking a Senior Director of Marketing for Bible Gateway, the world’s largest Christian site, and Bible Gateway Plus. You will shape global DTC marketing, drive customer acquisition, engagement, and retention across channels and geographies.

The role requires a senior leader with extensive DTC experience, CRM and performance marketing expertise, and a proven ability to scale subscription-based products.