Senior Director, Marketing (Bible Gateway) (Fully Remote)

HarperCollins Christian Publishing; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Retirement benefits

Wellbeing benefits

Caregiving support

Job summary

HarperCollins Christian Publishing is seeking a senior marketing leader to shape global DTC strategies for Bible Gateway and Bible Gateway Plus. The role oversees digital strategy across channels, retention programs, and a data-driven marketing analytics function.

You will drive customer acquisition, engagement, and retention, lead a high-performing team, and own revenue and ROAS targets within a dynamic digital ecosystem.

Qualifications

• 10+ years of digital marketing experience in a DTC/B2C business
• 5+ years of team leadership
• Accountability for revenue and ROAS targets

Responsibilities

• Own digital marketing strategy and execution across all channels, including organic, paid media, email, SMS, and push.
• Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV.
• Build and lead the marketing analytics function, connecting data insights back to marketing and product teams

Skills

Digital marketing

Team leadership

CRM

Email marketing

Social media

Paid media

Funnel marketing

Customer journey mapping

A/B testing

Job description

• This is a senior leadership role for Bible Gateway, the largest Christian website, and its subscription product Bible Gateway Plus.
• You will shape global DTC marketing strategies to drive customer acquisition, engagement, and retention.

Responsibilities:

• Own digital marketing strategy and execution across all channels, including organic, paid media, email, SMS, and push.
• Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV.
• Build and lead the marketing analytics function, connecting data insights back to marketing and product teams.

Qualifications:

• 10+ years of digital marketing experience in a DTC/B2C business, with 5+ years of team leadership.
• Strong hands-on experience with CRM, email, social, and paid media, plus accountability for revenue and ROAS targets.
• Experience in funnel marketing, customer journey mapping, segmentation, and A/B testing.

Offer:

• The salary range is $120,000 – $160,000 annually.
• HarperCollins Christian Publishing offers a comprehensive benefits package, including health, retirement, caregiving, and wellbeing benefits.

HarperCollins Christian Publishing

HarperCollins Christian Publishing operates Bible Gateway, the largest Christian website in the world, and its subscription product Bible Gateway Plus. The company values diversity, inclusion, and delivering great digital experiences for its users.