Growth Marketing Director, DTC & Subscriptions

HarperCollins Publishers; Nashville (TN); Remote; USD 120,000 - 160,000; Full time

Job summary

HarperCollins Christian Publishing seeks a Senior Director of Growth Marketing to drive growth for Bible Gateway and Bible Gateway Plus. This senior leader will shape global DTC strategies, own multi-channel campaigns, and optimize customer lifecycle marketing including CRM, email, SMS, and push notifications.

Strong executive support and a focus on retention are key. The role requires 10+ years in digital marketing, 5+ years leading teams, and deep knowledge of performance metrics, funnel

Qualifications

• 10+ years of digital marketing experience in a DTC/B2C business.
• 5+ years of team leadership.
• Strong CRM, email, social and paid media integration.

Responsibilities

• Own digital marketing strategy and execution for Bible Gateway and Bible Gateway Plus.
• Lead planning and messaging across campaigns and channels (organic and paid) with data-driven adjustments.
• Lead funnel marketing strategy across multiple entry points into the site.
• Lead retention strategies to improve subscriber engagement and reduce churn and improve LTV.
• Own revenue growth, engagement, conversion, and retention metrics, plus marketing spend efficiency.
• Build and lead the marketing analytics function and connect insights to product teams.
• Synthesize customer insights and market research into actionable marketing insights.
• Guide organic growth across traditional search, AI-powered discovery, and emerging channels.
• Lead, coach, and mentor a team of 5+ marketers.

Skills

CRM

Email marketing

Paid media

Funnel marketing

Analytics

Team leadership

A/B testing

Tools

Meta Ads

YouTube Ads

Landing pages

Job description

HarperCollins Christian Publishing seeks a Senior Director of Growth Marketing to drive growth for Bible Gateway and Bible Gateway Plus. This senior leader will shape global DTC strategies, own multi-channel campaigns, and optimize customer lifecycle marketing including CRM, email, SMS, and push notifications.

Strong executive support and a focus on retention are key. The role requires 10+ years in digital marketing, 5+ years leading teams, and deep knowledge of performance metrics, funnel