Senior Director, Digital Media and Analytics

Optimum; New York, Northern (NY, KY); Hybrid; USD 161,000 - 230,000; Full time

Job summary

Optimum is seeking a Senior Director of Digital Media & Analytics in Long Island City, NY to lead strategy, planning, and performance across paid search, paid social, programmatic, and display. You will manage a team, partner with agencies, and translate data into actionable insights for senior leadership.

The role reports to the VP of Growth Media and demands deep expertise in media measurement, MMM, attribution, and optimization across multi-channel campaigns.

Qualifications

• Bachelor's degree or higher in marketing, advertising, business, analytics, or related field.
• 12+ years of experience in paid media, digital advertising, performance marketing, or related fields.
• Minimum 5+ years of experience leading, managing, and developing high-performing teams.
• Proven experience leading media agency relationships or serving in a senior leadership role at a media agency.
• Deep expertise across paid search, paid social, programmatic, display, and full-funnel digital media planning and activation.
• Experience managing multi-million-dollar media budgets and improving acquisition, efficiency, and business outcomes.
• Strong knowledge of media measurement and planning, including MMM, attribution, incrementality testing, experimentation, and campaign-level measurement.
• Exceptional analytical ability to interpret complex performance data, identify opportunities, and convert findings into clear recommendations and narratives.
• Experience integrating digital media across upper funnel and offline media channels.
• Proven ability to lead cross-functional across GTM, marketing, eCommerce, regional, sales, analytics, product, agencies, and senior leadership.
• Exceptional people leadership, stakeholder management, executive communication, and presentation skills.
• Proficiency with leading media platforms and analytics tools.

Responsibilities

• Own digital media strategy and investment across paid search, paid social, programmatic, display, affiliate and other performance channels, aligned to business objectives and KPIs.
• Lead full-funnel planning, activation, optimization, forecasting, and budget allocation with a strong focus on acquisition, efficiency, and measurable outcomes.
• Connect digital media plans with upper funnel and offline channels to support holistic audience, market, and customer planning.
• Partner across GTM, marketing, eCommerce, regional, sales, analytics, product, and other teams to translate business priorities into integrated media plans.
• Lead, mentor, and develop a high-performing team across search, social, programmatic, and related digital media capabilities; establish clear priorities, accountability, and growth plans.
• Serve as the senior lead for media agency and platform partners; set expectations, review plans and budgets, evaluate performance, and hold partners accountable for results.
• Streamline media analytics, reporting, and performance routines to create consistent, decision-oriented views of media effectiveness.
• Turn complex campaign data into actionable insights, compelling narratives, and clear recommendations for business and senior leadership audiences.
• Partner with analytics teams to advance planning and measurement through marketing mix modeling (MMM), attribution methodologies, incrementality testing, experimentation, and campaign measurement.
• Establish KPIs, benchmarks, learning agendas, and reporting standards that connect media activity to customer and business outcomes.
• Lead a disciplined test-and-learn agenda across audiences, channels, partners, creative, offers, and tactics.
• Stay current on media and martech platforms, consumer behavior, privacy requirements, measurement practices, and industry trends, translating relevant developments into practical business opportunities.

Skills

Strategic leadership

Digital media planning

Analytics & reporting

MMM / attribution modeling

Cross-functional collaboration

Experimentation & testing

Executive communication

Budget management

Partner management

Education

Bachelor's degree in marketing, advertising, business, analytics, or related field

Advanced degree preferred

Tools

Google Ads

Meta Ads Manager

DV360

SA360

BI dashboards

Marketing mix modeling tools

Job description

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Senior Director, Digital Media and Analytics

Location: Long Island City, NY, US, 11101

Brand: Optimum

Requisition #: 12532

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!

We are Optimum, a leader in the fast-paced world of connectivity, and we're seeking driven and enthusiastic professionals to join our team, empower lives, fuel businesses, and drive innovation. Connectivity is now longer a luxury, but a necessity. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. Our successes, now and in the future, are powered by our amazing product, a commitment to our people and culture, and the connections we make in our communities.

If you are resourceful, collaborative, and passionate about delivering consistent excellence, Optimum is for you!

Job Summary

The Senior Director, Digital Media & Analytics will lead strategy, planning, execution, and performance across paid search, paid social, programmatic, and display. This leader will manage a team of digital media professionals and agency partners, strengthen media analytics and measurement, and translate reporting into clear insights and business recommendations. The role will connect digital media across all media channels while partnering across GTM, marketing, eCommerce, regional, sales, analytics, product, consumer insights, senior leadership, and more. This role reports to the VP of Growth Media.

Responsibilities

• Own digital media strategy and investment across paid search, paid social, programmatic, display, affiliate and other performance channels, aligned to business objectives and KPIs.
• Lead full-funnel planning, activation, optimization, forecasting, and budget allocation with a strong focus on acquisition, efficiency, and measurable outcomes.
• Connect digital media plans with upper funnel (e.g., TV, OTT, etc), offline (e.g., Direct Mail), and other channels to support holistic audience, market, and customer planning.
• Partner across GTM, marketing, eCommerce, regional, sales, analytics, product, and other teams to translate business priorities into integrated media plans.
• Lead, mentor, and develop a high-performing team across search, social, programmatic, and related digital media capabilities; establish clear priorities, accountability, and growth plans.
• Serve as the senior lead for media agency and platform partners; set expectations, review plans and budgets, evaluate performance, and hold partners accountable for results.
• Streamline media analytics, reporting, and performance routines to create consistent, decision-oriented views of media effectiveness.
• Turn complex campaign data into actionable insights, compelling narratives, and clear recommendations for business and senior leadership audiences.
• Partner with analytics teams to advance planning and measurement through marketing mix modeling (MMM), attribution methodologies, incrementality testing, experimentation, and campaign measurement.
• Establish KPIs, benchmarks, learning agendas, and reporting standards that connect media activity to customer and business outcomes.
• Lead a disciplined test-and-learn agenda across audiences, channels, partners, creative, offers, and tactics.
• Stay current on media and martech platforms, consumer behavior, privacy requirements, measurement practices, and industry trends, translating relevant developments into practical business opportunities.

Qualifications

• Bachelor's degree in marketing, advertising, business, analytics, or a related field required; advanced degree preferred.
• 12+ years of experience in paid media, digital advertising, performance marketing, or related fields, with a strong record of measurable results.
• Minimum 5+ years of experience leading, managing, and developing high-performing teams.
• Proven experience leading media agency relationships or serving in a senior leadership role at a media agency.
• Deep expertise across paid search, paid social, programmatic, display, and full-funnel digital media planning and activation.
• Demonstrated success managing multi-million-dollar media budgets and improving acquisition, efficiency, and business outcomes.
• Strong knowledge of media measurement and planning, including MMM, attribution, incrementality testing, experimentation, and campaign-level measurement.
• Exceptional analytical ability to interpret complex performance data, identify opportunities, and convert findings into clear recommendations and narratives.
• Experience integrating digital media across upper funnel and offline media channels.
• Proven ability to lead cross-functionally across GTM, marketing, eCommerce, regional, sales, analytics, product, agencies, and senior leadership.
• Exceptional people leadership, stakeholder management, executive communication, and presentation skills.
• Proficiency with leading media platforms and analytics tools, such as Google Ads, Meta Ads Manager, DV360, SA360, and business intelligence dashboards.
• Working knowledge of advertising privacy, brand safety, compliance requirements, and industry best practices.

At Optimum, every action and interaction we take part in, is driven by our three Guiding Principles: Do What's Right, Drive One Optimum, and Make It Happen. These aren't just words, they help us build trust, create real community, and embrace new ways of thinking. Our employees are empowered to do the right thing for our customers and co-workers and to recognize and reward these behaviors when we see them. It's all part of the bigger picture of "Be The Difference" where each employee knows they have the power to enact real change, share new ideas, and understand that learning never stops.

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team. Together, we'll shape the future of connectivity.

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, religion, age, disability, sex, sexual orientation, gender identity or protected veteran status, or any other basis protected by applicable federal, state, or local law. The Company provides reasonable accommodations upon request in accordance with applicable requirements.

Optimum collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state, and local law.

Applicants for employment with the Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is$161,186.00-$230,265.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City