Associate Director: Digital Marketing Optimization & Insights

Novartis; East Hanover (NJ); On-site; USD 153,000 - 283,000; Full time

Job summary

Novartis is seeking an Associate Director of Digital Marketing Optimization to spearhead in-market digital experiences across audiences, content, channels, and media placements. The role emphasizes measurement planning, best-practice adoption, and innovative data capabilities to maximize marketing effectiveness and ROI.

The position requires strong leadership, extensive analytics experience, and the ability to drive cross-functional initiatives, dashboards, and A/B testing programs across the

Qualifications

• Minimum 7 years of data and analytics experience.
• Deep knowledge of digital media buying (programmatic, search, social).
• Hands-on experience with web analytics and A/B testing (Google, Adobe, etc.).
• Strong data wrangling, cleansing and manipulation skills.

Responsibilities

• Collaborate with Marketing Strategy and Customer Experience teams to improve outcomes.
• Establish measurement plans for media, creative assets, CRM, websites, and digital health solutions.
• Deploy the Experience Optimization Playbook to standardize in-market optimization.
• Develop KPI dashboards aligned to business goals and performance.
• Design and conduct experiments to accelerate learnings and ROI.
• Coach and develop team members; manage agency partners and delivery.

Skills

Digital analytics

A/B testing

Data storytelling

Leadership

Campaign measurement

Cross-functional collaboration

Agency management

Dashboard development

Marketing optimization

Education

BA/BS degree

Tools

Google Analytics

Adobe Analytics

Job description

Novartis is seeking an Associate Director of Digital Marketing Optimization to spearhead in-market digital experiences across audiences, content, channels, and media placements. The role emphasizes measurement planning, best-practice adoption, and innovative data capabilities to maximize marketing effectiveness and ROI.

The position requires strong leadership, extensive analytics experience, and the ability to drive cross-functional initiatives, dashboards, and A/B testing programs across the