Senior Director, Digital Marketing — Drive Growth & Impact

Brady, Co; Northern (KY); Hybrid; USD 132,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Flexible spending accounts

Pre-tax parking and transit

401(k) plan with employer match

Life and AD&D insurance

Cell phone reimbursement

Headspace subscription

16 weeks paid parental leave

Unlimited PTO and year-end closure

11 paid federal holidays

Job summary

Brady is seeking a Senior Director, Digital Marketing to guide the organization's digital marketing and audience-growth strategy. You will lead initiatives across email, website, social media, SMS, paid media, search, and emerging channels to diversify and grow Brady's supporter base while aligning with fundraising goals.

The role requires a data-driven leader with deep expertise in performance marketing, SEO/AEO, analytics, and conversion optimization.

Qualifications

• 10+ years in digital marketing with leadership or supervisory experience.
• Proven success in transformation, growth, and integrated campaigns.
• Strong site optimization, CRO, segmentation, SEO/AEO, retargeting, and acquisitions.
• Experience managing high-budget paid advertising programs.
• Fluent use of Google Ads, Meta Ads Manager, GA4, GTM and programmatic DSPs.
• Familiar with fundraising platforms like Engaging Networks and EveryAction.

Responsibilities

• Lead digital strategy across emails, websites, social, SMS, paid media, search, and new channels.
• Diversify and grow Brady’s supporter base while aligning with fundraising goals.
• Set annual/multi-year roadmaps for acquisition, cultivation, and retention.
• Oversee SEO and AI Search/Answer Engine Optimization initiatives.
• Manage budgets, performance, and resource allocation for paid media.
• Collaborate with Development to integrate marketing and fundraising campaigns.

Skills

Digital marketing leadership

Strategic planning

Data-driven decisions

SEO/AEO

Paid media management

Team supervision

Analytics tooling

Copywriting & messaging

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

DSP platforms

Engaging Networks

EveryAction

Job description

Brady is seeking a Senior Director, Digital Marketing to guide the organization's digital marketing and audience-growth strategy. You will lead initiatives across email, website, social media, SMS, paid media, search, and emerging channels to diversify and grow Brady's supporter base while aligning with fundraising goals.

The role requires a data-driven leader with deep expertise in performance marketing, SEO/AEO, analytics, and conversion optimization.