Digital Fundraising Lead — Donor Growth & Strategy

Brady Center to Prevent Gun Violence; Washington (District of Columbia); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

FSA

Parking & transit

403(B) plan with employer match

Life & AD&D

Cell phone reimbursement

Headspace

Parental leave (16 weeks)

Unlimited PTO

Paid holidays

Job summary

Brady Center to Prevent Gun Violence is seeking a Digital Fundraising Manager to lead multi-channel donor acquisition, cultivation, and retention through email, website, and paid digital campaigns. You will manage and optimize programs across email, SMS, and digital ads, coordinating with the Development and Communications teams and external vendors.

You will drive strategy, optimize campaigns for donor conversion, and report results.

Qualifications

• At least 5 years of experience in direct-response digital fundraising, including managing email, paid, and SMS programs.
• Expertise creating conversion-driven strategies and campaigns that map marketing activities to the donor journey.
• Experience with Engaging Networks, Facebook Ads Manager, P2P SMS, and related tools.

Responsibilities

• Oversee end-to-end digital fundraising campaigns across email, SMS, and digital ads.
• Lead paid media planning and buying across platforms like Facebook, Instagram, Snapchat, and TikTok.
• Serve as platform lead for EveryAction/CRM data, segmentation, and donor journeys.
• Partner with Brady departments and external vendors to manage relationships.
• Collaborate with Communications to align messaging with organizational priorities.
• Develop and manage monthly content/strategy plans to attract and convert donors.
• Set and hit revenue, conversion, and retention goals.

Skills

Digital fundraising strategy

Campaign management

Copywriting

Data analysis

Cross-functional collaboration

Multitasking

Written communication

Verbal communication

Tools

Engaging Networks

Facebook Ads Manager

P2P SMS

EveryAction

ActBlue

Google Analytics

Google Tag Manager

Job description

Brady Center to Prevent Gun Violence is seeking a Digital Fundraising Manager to lead multi-channel donor acquisition, cultivation, and retention through email, website, and paid digital campaigns. You will manage and optimize programs across email, SMS, and digital ads, coordinating with the Development and Communications teams and external vendors.

You will drive strategy, optimize campaigns for donor conversion, and report results.