Senior Director, Digital Marketing & Analytics (Remote)

Watts Water Technologies; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Medical and dental coverage

Retirement benefits

Family building benefits

10 paid holidays and PTO

Professional development opportunities

Employee discount programs

Job summary

Watts Water Technologies is seeking a Director of Digital Marketing, Operations & Analytics to lead the digital experience, marketing technology, analytics and operations for the Americas. This role partners with marketing, sales, IT and customer experience to improve end-to-end journeys and drive commercial performance.

The leader will build high-performing teams, establish governance, scale AI-enabled processes, and ensure a best-in-class digital experience that reflects the Watts brand’s

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems or related field; equivalent experience considered.
• 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology or customer experience.
• 5+ years of people leadership experience, including leading managers and building high-performing cross-functional teams.
• Proven experience building or transforming a digital marketing, ecommerce, customer experience or marketing operations function in a complex, multi-brand or matrixed environment.
• Demonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance and conversion improvement.
• Hands‑on leadership with CRM, marketing automation, analytics platforms, web CMS, data governance practices and marketing tech/vendor ecosystems.
• Strong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis and executive reporting.
• Executive communication, change leadership, stakeholder management and cross-functional partnership skills.

Responsibilities

• Develop and execute the multi-year strategy and operating roadmap for digital experience, marketing operations, CRM, analytics and marketing technology across the Americas.
• Lead and develop a high-performing team responsible for website operations, UX, content enablement, SEO/SEM, analytics, CRM, marketing automation and platforms.
• Own the strategy for Watts digital properties, including customer journey design, search discoverability, conversion optimization and site performance.
• Advance ecommerce and digital channel growth by partnering with sales, product and commercial teams to improve content and engagement.
• Oversee marketing technology architecture, CRM integration, marketing automation, data governance and vendor performance.
• Build executive dashboards, attribution models and reporting structures linking digital engagement to business results.
• Establish scalable operating models, governance frameworks, SLAs and intake processes across brands, regions and functions.
• Drive AI and automation adoption to improve productivity and campaign effectiveness.

Skills

Digital marketing leadership

CRM

Marketing operations

Analytics

Marketing technology

AI-enabled capabilities

Team building

Executive communication

Education

Bachelor’s degree in Marketing, Business, Analytics, Information Systems

Tools

Marketing automation platforms

Analytics platforms

Job description

Watts Water Technologies is seeking a Director of Digital Marketing, Operations & Analytics to lead the digital experience, marketing technology, analytics and operations for the Americas. This role partners with marketing, sales, IT and customer experience to improve end-to-end journeys and drive commercial performance.

The leader will build high-performing teams, establish governance, scale AI-enabled processes, and ensure a best-in-class digital experience that reflects the Watts brand’s