Associate Director, Integrated Investment

Adelphi Group; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in New York seeks an Associate Director to lead day-to-day setup and optimization of performance campaigns across video and digital channels. You will guide the team as the main contact for strategy to improve campaign results and KPI achievement.

You will define, execute, and optimize media channel strategies, ensuring pacing, performance, and investment processes align with client goals while collaborating with cross-functional teams.

Qualifications

• 5+ years of work experience with 2+ years leading digital and video investment teams.
• Deep understanding of video campaign management and digital optimization practices.
• Strong leadership and program management skills; fast-paced agency environment.
• Collaborative team player with client leads and peers to exceed goals.
• Ability to extract insights, tell a story, and recommend actions with rationale.

Responsibilities

• Develop short and long-term investment activation plans based on objectives and KPIs.
• Extract insights from data and relate the story to client business goals.
• Lead and supervise your team; allocate resources and plan programs.
• Present digital and video plans with clients and internal teams.
• Provide regular insights and training to develop team members.
• Manage campaign creation, forecasting, budgeting, pacing, and optimization.
• Identify campaign expansion opportunities aligned to client objectives.
• Manage agency partner or technology relationships supporting initiatives.
• Demonstrate innovation and thought leadership with new solutions and pilots.
• Contribute to annual roadmap and learning agenda.

Skills

Digital campaign leadership

Video campaign management

Data-driven insights

Strong leadership

Cross-functional collaboration

Program management

Job description

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

As an Associate Director, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across video and digital channels. You will lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize media channel strategies and initiatives ensuring that pacing, performance and the investment process is activated seamlessly to meet the client’s goals and KPI’s.

Responsibilities

• Develop short and long-term investment activation plans based on the client’s stated business objectives, implement those plans, and achieve key metrics (KPIs)
• Extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of your team
• Present and lead digital and video strategic and tactical plans with clients, staff and internal teams
• Provide regular insights and training to challenge and develop team members
• Facilitate and manage campaign creation, forecasting, budgeting, pacing, and optimization
• Understand business concepts and client objectives to identify campaign expansion opportunities
• Manage agency partner or technology relationships needed to support campaign initiatives
• Show innovation and thought leadership in leading the integrated media planning and activation with new solutions and pilot opportunities as appropriate
• Provide feedback and input for the development of the annual roadmap and learning agenda

Qualifications

• 5+ years of work experience with 2+ years of experience successfully leading digital and video investment teams
• In-depth understanding of video campaign management and digital direct optimization practices
• Strong program management and organizational skills, being able to manage multiple projects at once and enjoying working in a fast-paced, results-oriented agency
• Strong leadership and management skills, and committed to nurturing, training and growing your team
• Demonstrated ability to collaborate and be a team player with client business lead and other strategists and peers to deliver top quality work that exceeds the client’s goals and KPI’s
• Demonstrated ability to extract analytical insights, tell a story, and deliver recommendations with rationale
  

$70,000 - $125,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.