Director Digital Activation , Programmatic Channel Lead - Software Solutions

OMDUS OMD USA LLC; United States; On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation

Sick leave

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

OMD is seeking a senior programmatic strategist to lead programmatic efforts for agency partners in New York. You will develop recommendations, learning agendas, and testing across the programmatic ecosystem, while collaborating with the Omnicom Center of Excellence to advance channel innovation and best practices.

You will drive programmatic thought leadership within a holistic process, shaping activation strategies, reviews, and playbooks to deliver against client goals and growth.

Qualifications

• 10+ years in digital with heavy programmatic and direct media.
• Deep technical expertise on data and digital with omni-channel perspective.
• Strong ability to lead and communicate programmatic strategy to clients.

Responsibilities

• Lead programmatic strategy for agency partners and develop recommendations and testing.
• Collaborate with Omnicom Center of Excellence on channel innovation and best practices.
• Drive programmatic thought leadership and support holistic campaigns across channels.
• Develop activation strategy to deliver client goals and drive innovation.
• Lead quarterly programmatic performance reviews and knowledge sharing.

Skills

10+ digital programmatic experience

Data-centric digital expertise

Multi-channel / cross-channel strategy

Client relationship leadership

Strong technical acumen

Job description

Agency: Omd Job Function: Media Job Subfunction: Media Planning and Buying Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves in being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles: Dynamic diversity. Brining diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds. Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets. Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.

Qualifications

• 10+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
• Deep Technical expertise on all things data and digital. Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums
• Comes from a place of core/native Digital and data centricity. Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.)
• Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a 'go-to' resource on all things media
• Highly responsive to crucial demands/requests
• Confident in building strong relationship with key clients as the thought leader in the programmatic space

Responsibilities

• Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem.
• Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation.
• Drive Programmatic thought leadership within the holistic process in partnership with agency activation team.
• Focus on programmatic innovation and be a champion for the program.
• Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation.
• Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals.
• Review of new solutions and partners as applicable.
• Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Model for the Programmatic channel.
• Supports programmatic adoption across the agency.
• Updates SME on new developments across advertiser operating models.
• Help to identify and lead/pilot innovative opportunities (e.g. advanced TV, cross-channel planning, etc.).
• Co-Lead quarterly partner Programmatic performance reviews & education sessions
• Responsible for growing the programmatic knowledge and skill set across OMD. Works in facilitating training and knowledge share across IM & agency with SME counterpart.

Compensation Range

New York: $150,000 - $160,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

Benefits include

• health/vision/dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation
• sick
• personal days
• paid parental leave
• and paid medical leave
• STD/LTD insurance benefits.

Equal Opportunity Statement

Omnicom is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Other Information

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.