Programmatic Media Buyer

OMEUS Media Services Inc; United States; Hybrid; USD 60,000 - 71,000; Full time

Job summary

Omnicom Media Group invites applications for an Analyst, Programmatic to monitor and co-manage campaign performance. You will work with Programmatic, Ad Operations and Analytics teams to ensure campaigns align with client goals, troubleshoot issues, and deliver insightful reports.

The role requires DV360 experience, a Bachelor’s degree, and strong Excel/data analysis skills. This is a hybrid position based in Burbank, CA, with in-office collaboration emphasized.

Qualifications

• Bachelor’s degree required.
• 1+ year(s) programmatic experience.
• In-platform DV360 experience required.
• Experience with multiple programmatic buys incl. The Trade Desk preferred.
• Proficient with Excel and data analysis.
• Strong communication and problem-solving skills.

Responsibilities

• Monitor and co-manage campaign performance across channels.
• Troubleshoot issues, deliver reports, optimize campaigns to objectives.
• Collaborate with Programmatic, Ad Ops and Analytics teams.

Skills

Excel proficiency

Strong communication

Analytical thinking

Agile adaptability

Education

Bachelor's degree

Tools

DV360

The Trade Desk

Job description

Agency: Omd Job Function: Media Job Subfunction: Performance Media Job Description: THE AGENCY OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE JOB

The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as, developing a thorough understanding of client goals and objectives. The Analyst works with the team to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group. As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Responsibilities

• Campaign Management
• Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
• Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
• Development of pacing documents to keep track of multiple campaign flights and budgets
• Completion of trafficking workbooks
• Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral
• Client and Account Management
• Manage internal and client deliverables, day-to-day communication, and campaign documentation
• Maintain a current understanding of the account vertical and relevant industry news and updates
• Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data provider and Inventory suppliers etc.
• Analytics and Insights
• Execute reporting analysis based on identified campaign KPI’s in client objectives
• Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed
• Develop programmatic campaign and audience recommendations based on planning brief and client objective

Qualifications

• Bachelor’s degree
• 1+ years of relevant programmatic experience
• In platform experience with DV360 required.
• Experience with additional programmatic buying platforms including The Trade Desk preferred but not required
• Experience managing display, video, YouTube, audio and programmatic investments
• Proficient in Microsoft Excel
• Excellent communication skills both written and verbal
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Ability to be agile and adaptable within a quick turnaround business environment
• Demonstrated proactive approach to problem solving and critical thinking
• Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
• Ability to work both independently and cross-functionally
• Excellent ability to convey complex ideas clearly and concisely

This is a hybrid role based in Burbank, CA. California: $60,000.00-$70,500.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.