Senior Director, Dealer Marketing Platform Strategy

DealerSocket (India); United States; Remote; USD 180,000 - 280,000; Full time

Job summary

Solera is seeking a Senior Director, Product Management for Dealer Marketing Solutions to own On Demand and Journey, align roadmap with dealer needs, and guide the next-generation platform across email, SMS, direct mail, and in-store campaigns. You will partner with engineering, marketing operations, and sales to ensure seamless execution and measurable business impact.

You will lead structured discovery with dealers and agencies, justify platform investments with data, and define success

Responsibilities

• Own the roadmap, performance, pricing, and customer outcomes for On Demand and Journey, the live owner marketing programs that generate revenue and serve dealers today.
• Manage the P&L for the dealer marketing portfolio, including program economics, campaign margin, and the levers that move retention and service revenue for dealer customers.
• Protect and improve the running business while the next platform is being built; no degradation in service levels, campaign performance, or dealer satisfaction during the transition.
• Serve as the executive product point of contact for strategic dealer groups and the escalation path for product performance issues.
• Lead structured discovery with dealers, dealer groups, marketing agencies, OEM programs, and internal fulfillment teams to understand what actually drives service and sales conversion at the store level.
• Spend meaningful time in dealerships observing how marketing is planned, executed, and measured, and translate what you see into validated problem statements backed by evidence.
• Size opportunities with data, separating what dealers ask for from what they will pay for, and build the business cases that justify platform investment.
• Establish an always-on voice of customer motion including advisory councils, design partners, and win/loss analysis that feeds the roadmap continuously.
• Maintain a rigorous view of the competitive landscape across dealer marketing, CRM-attached marketing, and agency service providers.
• Define the target state for the next generation dealer marketing platform: campaign orchestration across email, SMS, direct mail, digital, and in-store, plus audience management, segmentation, automation, and measurement dealers trust.
• Write clear, testable product requirements and acceptance criteria; own the backlog, the prioritization framework, and the tradeoff decisions behind both.
• Decide what carries forward from today, what gets rebuilt, and what gets retired, and sequence the build so value ships incrementally rather than in one large release.
• Define the migration path for existing On Demand and Journey dealers, including packaging, pricing, communication, and the operational plan to move them without disruption.
• Define success metrics up front for every major release and hold the product accountable to them after launch.
• Partner daily with engineering on scope, architecture tradeoffs, estimation, and release sequencing; be present in the details rather than handing off documents.
• Work directly with marketing operations and fulfillment teams on the execution realities that make or break a campaign, including data hygiene, deliverability, print and mail production, creative workflow, and compliance review.
• Drive the operating cadence for the product: roadmap reviews, release planning, and post-launch performance reviews.
• Partner with sales, customer success, and enablement to ensure every release lands with the field and reaches dealers.
• Work across the Dealer Solutions portfolio (DealerSocket CRM,

Job description

Solera is seeking a Senior Director, Product Management for Dealer Marketing Solutions to own On Demand and Journey, align roadmap with dealer needs, and guide the next-generation platform across email, SMS, direct mail, and in-store campaigns. You will partner with engineering, marketing operations, and sales to ensure seamless execution and measurable business impact.

You will lead structured discovery with dealers and agencies, justify platform investments with data, and define success