Marketing Specialist

Solera Corporation; Westlake (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Solera is seeking a strategic Marketing Specialist for its North American Business to lead campaign execution, content creation, and lead generation. You will work with the Marketing Director and cross-functional teams to build high-impact programs that resonate with automotive stakeholders and grow the existing book of business.

You will drive measurable outcomes through email marketing, paid media, in-product advertising, and website optimization, while managing budgets and leveraging

Qualifications

• 5+ years of B2B marketing experience, with a strong focus on content, lead generation, and sales enablement.
• Candidates with automotive software experience a plus (though not required)
• Proven ability to execute performance marketing campaigns across email, paid media, in-product advertising, and website optimization.
• Experience managing marketing budgets, optimizing spend based on ROI-driven activities.
• Strong analytical mindset, with a track record of measuring, optimizing, and improving marketing KPIs.

Responsibilities

• Campaign Execution & Performance Marketing: Develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness, lead generation, and demand for Solera’s extensive Dealer Solutions portfolio.
• Use data, A/B testing, and analytics to refine messaging, creative, and targeting for maximum campaign effectiveness and ROI.
• Own campaign performance end to end, including KPI development, tracking, reporting, and optimization.
• Work with internal stakeholders, including Marketing Operations, to ensure timely execution and tracking of all channel campaigns, including email, direct, demand gen, events, and more.

Skills

B2B marketing

Lead generation

Content creation

Sales enablement

Campaign execution

Analytics

ABM

Budget management

Cross-functional collaboration

Project management

Job description

Position: Marketing Specialist Location: Westlake, Texas (In-Person)

Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. In addition, we provide products and services to protect life’s other most important assets: our homes and digital identities. Today, Solera processes over 300 million digital transactions annually for approximately 280,000 partners and customers in more than 120 countries. Our 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms and automation.

For more information, please visitsolera.com.

About the Role:

Solera is seeking a strategic, experienced, and execution-focused Marketing Specialist to lead campaign execution, content creation, & lead generation for its North American Business. This role works closely with the Marketing Director and other cross-functional teams (inc. Sales, Product, Enablement/RevOps) to build high-impact marketing programs and effective tactics that resonate with specific automotive stakeholders to manage and grow existing book of business and deliver measurable outcomes. To succeed in this role, you must have a passion fordriving growth, increasing brand awareness, and generating high-quality B2B leadswithin theautomotive dealership industry. You must also have aproven track record and expertise in lead generation channels such asemail marketing, in-product advertising, paid media, website optimization, copywriting, publishing partnerships, and sales enablement.

What You’ll Bring:

• 5+ years of B2B marketing experience, with a strong focus oncontent, lead generation, and sales enablement.
• Candidates withautomotive software experience a plus (though not required)
• Proven ability toexecute performance marketing campaignsacrossemail, paid media, in-product advertising, and website optimization.
• Experience managingmarketing budgets, optimizingspend based on ROI-driven activities.
• Strong analytical mindset, with a track record of measuring, optimizing, and improvingmarketing KPIs.
• Ability tocollaborate cross-functionallyin afast-paced, matrixed organization.
• Hands-on experience insales enablement, account-based marketing (ABM).
• Strongproject management skills, capable of managing multiple initiatives simultaneously, and pivoting when necessary.
• Willingness to traveloccasionally forindustry events, company meetings, and partner engagements.

Key Responsibilities:

• Campaign Execution & Performance Marketing Develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness, lead generation, and demand for Solera’s extensive Dealer Solutions portfolio. Use data, A/B testing, and analytics to refine messaging, creative, and targeting for maximum campaign effectiveness and ROI. Own campaign performance end to end, including KPI development, tracking, reporting, and optimization. Work with internal stakeholders, including Marketing Operations, to ensure timely execution and tracking of all channel campaigns, including email, direct, demand gen, events, and more.
• Go-to-Market Partnership: Serve as the operational arm of the Marketing Director, ensuring that go-to-market strategies are translated into high-performing marketing plans. Translate product and solution messaging into clear campaign briefs and sales enablement tool. Support product launches and major initiatives with strategic marketing execution aligned to business goals and target audience needs.
• Content Development & Sales Enablement: Partner with Sales and Product teams to develop compelling marketing materials including emails, landing pages, case studies, webinars, and digital content aligned to the dealer buyer journey. Create tools such as blogs, pitch decks, ad-email-and social copy, value-driven one-pagers, and playbooks that help the sales team communicate clear business value.
• Dealer & Market Insights: Stay connected to the challenges and priorities of the target audience to ensure campaign relevance and resonance. Support voice-of-customer interviews and other similar social proof initiatives to extract insights and build authority with our primary audience.
• Cross-Functional Collaboration & Project Management: Work closely with demand gen, analytics, creative, and marketing operations teams to manage timelines, asset delivery, and campaign reporting. Serve as the key marketing liaison to regional dealer sales teams, creating feedback loops and coordinating field-level activation plans.

Why Join Us?

This is a high-impact role where you will shape the future of vehicle technology marketing at Solera, driving engagement and growth for industry-leading vehicle management solutions.

It is impossible to list every requirement for, or responsibility of, any position. Similarly, we cannot identify all the skills a position may require since job responsibilities and the Company’s needs may change over time. Therefore, the above job description is not comprehensive or exhaustive. The Company reserves the right to adjust, add to or eliminate any aspect of the above description. The Company also retains the right to require all employees to undertake additional or different job responsibilities when necessary to meet business needs.

EQUAL OPPORTUNITY EMPLOYER SOLERA HOLDINGS, INC., AND ITS US SUBSIDIARIES (TOGETHER, SOLERA) IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. THE FIRM'S POLICY IS NOT TO DISCRIMINATE AGAINST ANY APPLICANT OR EMPLOYEE BASED ON RACE, COLOR, RELIGION, NATIONAL ORIGIN, GENDER, AGE, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, MENTAL OR PHYSICAL DISABILITY, AND GENETIC INFORMATION, OR ANY OTHER BASIS PROTECTED BY APPLICABLE LAW. THE FIRM ALSO PROHIBITS HARASSMENT OF APPLICANTS OR EMPLOYEES BASED ON ANY OF THESE PROTECTED CATEGORIES. Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, CAP HPI, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries.

For more information, visit www.solera.com.