Senior Director, D2C & Digital Growth

Russell Stover Chocolates, LLC; Kansas City (MO); On-site; USD 180,000 - 240,000; Full time

Job summary

Russell Stover Chocolates, LLC seeks a Senior Director, Direct to Consumer to lead D2C and Digital across Retail Shops, Digital Commerce, Amazon, and B2B gifting. You will set strategy, own the D2C P&L, and partner with Marketing, Sales, Finance, Operations, and IT to deliver a premium consumer experience.

The role requires 12+ years in D2C or premium brands, 5+ years of senior leadership, and strong analytics, CRM, and omnichannel expertise. This is a high-impact, global-growth role.

Qualifications

• Bachelor's degree in a related field.
• 12+ years of progressive experience in D2C, retail, eCommerce, digital commerce, consumer products, hospitality, or premium brand environments.
• 5+ years of senior leadership experience, including leading multi-channel, consumer-facing teams and partnering cross-functionally to drive business results.
• Strong experience in retail operations, eCommerce, digital marketing, merchandising, consumer experience, analytics, and P&L management.
• Proven ability to set growth strategy, manage financial performance, use data to guide decisions, and identify risks and opportunities early.
• Executive presence with strong integrity, communication, collaboration, and influencing skills; English fluency.

Responsibilities

• Lead D2C and Digital strategy across Retail Shops, eCommerce, Amazon, Click to Mortar, corporate gifting, B2B/inside sales, and other direct consumer channels.
• Own the D2C P&L, budget, forecast, and KPI scorecard focusing on sales, traffic, conversion, margin, fulfillment cost, labor productivity, customer satisfaction, and profitability.
• Elevate the consumer experience across stores, digital commerce, gifting, merchandising, service standards, loyalty, storytelling, and post-purchase engagement.
• Oversee store performance, site experience, digital merchandising, CRM/email, analytics, performance marketing, and fulfillment partnerships.
• Build gifting, B2B, and direct selling programs to expand seasonal and everyday occasions while improving acquisition and retention.
• Partner cross-functionally with Marketing, Sales, Finance, Operations, Supply Chain, IT, and group partners to align assortment, pricing, promotions, inventory, and service delivery.
• Use data and technology to improve personalization, channel performance, and business results.
• Lead and develop teams across retail, eCommerce, consumer experience, and direct selling.
• Protect the brand and manage risk in line with policies, privacy, promotions, and food safety standards.

Education

Bachelor's degree in Business, Marketing, Retail Management, eCommerce, Digital Commerce, or a related field

Job description

Russell Stover Chocolates, LLC seeks a Senior Director, Direct to Consumer to lead D2C and Digital across Retail Shops, Digital Commerce, Amazon, and B2B gifting. You will set strategy, own the D2C P&L, and partner with Marketing, Sales, Finance, Operations, and IT to deliver a premium consumer experience.

The role requires 12+ years in D2C or premium brands, 5+ years of senior leadership, and strong analytics, CRM, and omnichannel expertise. This is a high-impact, global-growth role.