Senior Director, Creator Strategy

AlleyCorp; New York (NY); On-site; USD 160,000 - 170,000; Full time

Benefits offered by this job

Medical & Dental Coverage 70%

Equity in ShopMy

Flexible PTO

14 weeks parental leave

Wellness & Social Stipend

Technology Stipend

Learning & Development Stipend

401k program (3% automated)

Wellhub Membership

Company retreats

Monetize your influence

Birthday PTO

Job summary

ShopMy is seeking a Director, Creator Acceleration in New York to own and scale the end-to-end creator journey from first earn to habituation. You will design strategies, build playbooks, and establish metrics to turn momentum into repeatable performance across 1:1 and 1:Many programs.

You’ll lead a growing team, partner with Product, Marketing, and Account Management, and shape activation tactics while aligning with brand demand and revenue goals. Equity and extensive benefits are offered.

Responsibilities

• Own the strategy, performance, and growth of ShopMy’s Acceleration creator segment
• Design the end-to-end strategy to move creators from first earn to habituation
• Build the roadmap, playbooks, metrics, and accountability model for acceleration
• Partner with Account Management to deepen activation of high-potential creators through 1:1 engagement
• Build scalable 1:Many acceleration programs through Creator Enablement (Community, Education, Concierge, Operations)
• Create clarity around segmentation, prioritization, and measurable outcomes across both tracks
• Ensure 1:1 and 1:Many strategies reinforce each other as a unified engine
• Partner cross-functionally with Product, Marketing, Creator Amplification, and Events to improve creator experience and tooling
• Scale the team and operating model

Job description

Join ShopMy – Powering the Future of Digital Marketing

ShopMy is revolutionizing the future of e-commerce by building the infrastructure for human-led curation at scale.

ShopMy enables brands to launch and scale high-impact, performance-driven creator programs, while empowering the most influential creators to monetize their influence and partner directly with the brands they love. Through this operating system, ShopMy powers consumers to discover and buy the world's best products through premium brands, culture-driving tastemakers, and authentic human curation.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

Role overview

The Director, Creator Acceleration will own the most critical inflection point in a creator's journey on ShopMy - the moment between first earn and true commitment. This role is accountable for building and scaling the team, systems, and operating model that turn early momentum into lasting, repeatable performance. As the person closest to creators at the most pivotal stage of their growth, you will shape how ShopMy shows up for them when it matters most - deepening their engagement, removing friction from their path, and building the habits that define long-term success on the platform.

Key responsibilities

• Own the strategy, performance, and growth of ShopMy’s Acceleration creator segment
• Design the end-to-end strategy to move creators from first earn to habituation
• Build the roadmap, playbooks, metrics, and accountability model for acceleration
• Partner closely with the Account Management team to deepen activation of high-potential creators through structured 1:1 engagement
• Build scalable 1:Many acceleration programs through the Creator Enablement function (Community, Education, Concierge, Operations)
• Create clarity around segmentation, prioritization, and measurable outcomes across both tracks
• Ensure the 1:1 and 1:Many strategies reinforce one another and operate as a unified engine
• Partner cross-functionally with Product, Marketing, Creator Amplification, and Events to improve the creator experience, support lifecycle initiatives, and enhance creator-facing tooling
• Scale the team and operating model

What success looks like

• The teams, systems, and programs are built and running - community, account management, and performance levers are operating as a unified engine that satisfies brand demand
• A healthy, growing pipeline of creators who are ready, activated, and driving revenue - supply meeting demand
• The operating model is built, not improvised - playbooks exist for every stage of the creator journey, performance is tracked against clear funnel metrics, and the team knows exactly what to do when a creator stalls
• You run multiple pilots at once, move fast, and have a clear instinct for what to double down on and what to kill
• A high-performing team that is well-structured, well-managed, and consistently delivering against funnel targets with clarity and accountability

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range

$160,000 - $170,000 USD

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

ShopMy offers a bundle of benefits on top of being a great place to work.

Our teammates are provided benefits such as:

• Medical & Dental Coverage at 70%
• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Wellness & Social Stipend
• Technology Stipend
• Learning & Development Stipend
• 401k program (3% automated contribution from ShopMy!)
• Wellhub Membership
• Company retreats
• Opportunity to monetize your influence- all employees build out a ShopMy page!
• Birthday PTO