Director, PR & Communications

Shop My; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity in ShopMy

Flexible PTO

14 weeks parental leave

Wellness & Social Stipend

Learning & Development Stipend

401k program (3% automated)

Wellhub Membership

Company retreats

Monetize your influence – ShopMy page

Birthday PTO

Brand new NYC HQ office

Job summary

ShopMy is seeking its founding PR & Communications hire to build and own the earned media function. You will shape stories, channels, and voices representing the brand, working closely with founders and the Head of Marketing to translate data, product launches, and milestones into compelling media narratives.

Responsibilities include developing a holistic media strategy, cultivating relationships, and leading the hiring and scaling of the PR team to support Brands, Creators, and Shoppers across

Qualifications

• 8-10+ years in communications, with a specialty in earned media
• Experience across agency and in-house roles preferred
• Strong relationships with reporters and editors across business, tech, and lifestyle

Responsibilities

• Build and lead ShopMy's earned media strategy across channels
• Identify stories, audiences, spokespeople, and channels for Brands, Creators, and Shoppers
• Develop thought leadership and prepare executives for interviews and speaking engagements
• Turn product launches, partnerships, and milestones into repeatable media moments
• Plan for rapid response and crisis management and manage inbound press
• Build and scale the PR function, including hiring junior staff and working with agencies
• Collaborate with founders and Head of Marketing to align with company priorities

Skills

PR strategy

Media relations

Executive communications

Crisis management

Job description

Join ShopMy – Powering the Future of Digital Marketing

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.

At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

About the Role:

As our founding PR & Communications hire, you will build and own our earned media function—shaping the stories we tell, the channels we use, and the voices that represent us. This foundational role requires a nuanced media strategy, relying on strong relationships across business, trade, creator, technology, and consumer media.

Reporting to our Head of Marketing and working closely with our founders, you will turn company priorities, data, product developments, and market trends into compelling stories that build brand awareness.

Roles and responsibilities…

• PR Strategy: Build and lead ShopMy's earned media strategy, both holistically and by channel—targeting relevant media for Brands, Creators, and Shoppers.
• Story & Channel Development: Identify the right stories, audiences, spokespeople, and channels—from traditional press and podcasts to speaking opportunities and executive social.
• Media Relations: Bring trusted relationships with influential reporters and editors across business, technology, marketing, retail, fashion, and culture and invest in building our existing relationships.
• Executive Strategy: Develop thought leadership strategy and platforms, draft talking points and quotes, schedule and prep for interviews and speaking opportunities for founders and executives.
• Data & Launch Storytelling: Turn proprietary insights, product launches, partnerships, and milestones into repeatable media moments.
• Rapid Response and Crisis Management: Proactively plan for situations requiring crisis management. In the moment, manage inbound press, timely commentary, and communications around sensitive situations.
• Operations & Management: Build and scale ShopMy’s PR function, managing relationships with external PR agencies and leading the hiring of junior talent as necessary.
• Relevant Experience: 8-10+ years in communications, with a specialty in earned media, ideally across agency and in-house roles.
• Media Relationships: Strong relationships in at least two of these areas: business and trade, creator and technology, or consumer and lifestyle.
• Editorial Judgment: A strong instinct for what makes a story timely, relevant, and credible.
• Brand Judgment & Taste: Strong instincts for whether a story is not only timely and relevant, but right for our brand, reflecting what we stand for and the level of taste and cultural credibility we want to be known for.
• Writing Excellence: An exceptional writer across pitches, executive briefs, quotes, bylines, and social content.
• Strategic Operator: Able to set strategy while remaining hands-on with pitching, writing, and relationship development.
• Builder Mindset: Comfortable advising senior leaders and building a communications function from the ground up.
• Industry Fluency: Experience in technology, fashion, beauty, retail, performance marketing, or the creator economy.

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range

$150,000 - $200,000 USD

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

Our teammates are provided benefits such as:

• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Wellness & Social Stipend
• Learning & Development Stipend
• 401k program (3% automated contribution from ShopMy!)
• Wellhub Membership
• Company retreats
• Opportunity to monetize your influence- all employees build out a ShopMy page!
• Birthday PTO
• Brand new NYC HQ office