Senior Director, Content & Brand Experience

angc; Augusta (GA); On-site; USD 180,000 - 280,000; Full time

Job summary

Augusta National Golf Club seeks a Senior Director, Content and Brand Marketing to lead brand strategy, content, and creative services for the Masters and Club initiatives. You will shape storytelling across platforms and audiences, reflecting the Club’s standards, traditions, and values.

This role oversees editorial planning, design, and production, partnering with broadcast and partnerships teams to ensure consistent brand portrayal globally.

Qualifications

• Significant leadership experience across content, marketing, and creative services with responsibility for strategy and team development.
• Proven ability to lead initiatives across multiple platforms and audiences.
• Exceptional editorial and creative judgment with strong brand stewardship.
• Experience managing competing priorities and delivering high-quality work for internal partners.
• Strong business judgment and discretion in a highly visible environment.
• A genuine appreciation for golf, its traditions, and Augusta National Golf Club standards.

Responsibilities

• Develop and own the brand strategy and annual marketing plans for the Masters Tournament and related initiatives.
• Ensure strategy aligns with the Club's Mission and Core Values.
• Oversee editorial planning, storytelling, design, and production across channels.
• Lead creative services with clear priorities, timelines, and budgets.
• Maintain brand guidelines for consistent voice and visual identity across marketing and content.
• Identify compelling stories about golf, the Club’s history and impact.
• Set creative direction for major campaigns and balance tradition with innovation.
• Collaborate with live broadcast and partnerships to align global branding and messaging.
• Measure success with KPIs and maintain a data-driven approach to digital investments.
• Manage external partners and agencies with clear expectations on quality and timing.
• Lead and develop teams across content, marketing, and creative services.
• Build best-in-class content teams for traditional coverage and future relevance.
• Communicate digital strategy effectiveness by tracking baselines and KPIs.

Skills

Leadership across content/marketing/..

Editorial and creative judgment

Brand stewardship

Strategic orientation

Stakeholder management

Golf tradition appreciation

Job description

Augusta National Golf Club seeks a Senior Director, Content and Brand Marketing to lead brand strategy, content, and creative services for the Masters and Club initiatives. You will shape storytelling across platforms and audiences, reflecting the Club’s standards, traditions, and values.

This role oversees editorial planning, design, and production, partnering with broadcast and partnerships teams to ensure consistent brand portrayal globally.