Senior Director, Brand & Content Strategy

Augusta National Golf Club; Augusta (GA); On-site; USD 180,000 - 250,000; Full time

Job summary

Augusta National Golf Club seeks a Senior Director, Content and Brand Marketing to lead brand strategy and storytelling for the Masters Tournament and related events. You will steer editorial planning, design, and production across digital, video, and social channels, ensuring brand consistency and excellence.

You will manage creative services, partner with broadcasts and partnerships, and drive data-informed decisions while developing and mentoring a high-performing team committed to the Club’s

Qualifications

• Significant leadership experience across content, marketing, and creative services.
• Exceptional editorial and creative judgment with brand stewardship.
• Experience managing competing priorities and delivering high-quality work for multiple internal partners.

Responsibilities

• Develop and own the brand strategy, positioning, annual brand marketing plans, and execution for Masters Tournament and related initiatives.
• Oversee editorial planning, storytelling, design, and production across digital, video, social, and other channels.
• Lead creative services and establish priorities, processes, and budgets for projects across the organization.
• Steward the Club’s brand with guidelines ensuring a consistent voice and visual identity.
• Collaborate with live broadcast and partnerships to align brand portrayal globally.
• Identify success metrics and drive data-driven investments in digital and social media.
• Manage external partners and agencies with clear expectations on quality and timing.
• Lead and develop teams across content, marketing, and creative services.

Skills

Leadership experience

Brand stewardship

Editorial judgment

Creative direction

Cross-platform marketing

Budget management

Stakeholder management

Travel flexibility

Education

Bachelor’s degree

Job description

Augusta National Golf Club seeks a Senior Director, Content and Brand Marketing to lead brand strategy and storytelling for the Masters Tournament and related events. You will steer editorial planning, design, and production across digital, video, and social channels, ensuring brand consistency and excellence.

You will manage creative services, partner with broadcasts and partnerships, and drive data-informed decisions while developing and mentoring a high-performing team committed to the Club’s