Senior Director, Community Growth Marketing

Life Care Services-US; Des Moines (IA); On-site; USD 130,000 - 163,000; Full time

Benefits offered by this job

Medical, dental, life insurance

401(k) with company match

Parental leave

Competitive pay

Job summary

Life Care Services is seeking a Director of Community Marketing Strategy to lead enterprise marketing across 120+ senior living communities. You will drive inquiry generation, occupancy growth, brand consistency, and ROI while shaping the marketing technology roadmap and agency governance.

You will oversee a team of marketing professionals and partner with executive leadership to deliver scalable, growth-focused strategies across digital, content, and public relations.

Qualifications

• Bachelor’s degree required or equivalent years of experience.
• 8+ years in a related role.
• 3+ years leading a team.
• 5+ years working with CRMs.
• Proficiency with AI, CRMs, Marketing Automation platforms, Microsoft Office suite, DAMs, Social Management Platforms, Canva.

Responsibilities

• Lead community marketing strategy and performance across the portfolio to drive inquiries, occupancy, and revenue objectives.
• Provide strategic oversight for priority Life Plan Investment communities and growth initiatives.
• Coordinate cross-functional teams across digital marketing, content, analytics, CRM, PR, and paid media to execute growth-focused strategies.
• Lead enterprise programs, governance of agencies, and ROI-focused marketing investments.
• Develop scalable playbooks, toolkits, and resources to standardize execution while enabling localized activity.
• Manage agency partnerships, negotiations, reporting standards, and performance reviews.
• Define and execute the enterprise marketing technology roadmap including CRM, automation, and attribution.
• Direct enterprise B2C strategy for LCSLiving.com and digital experiences.
• Lead annual marketing planning, budgeting, and executive-level presentations.

Skills

CRM experience

AI tools

Marketing automation

Microsoft Office

Canva

Social media management

Education

Bachelor’s degree in marketing or related field

Tools

CRM software

DAMs

Job description

Life Care Services is seeking a Director of Community Marketing Strategy to lead enterprise marketing across 120+ senior living communities. You will drive inquiry generation, occupancy growth, brand consistency, and ROI while shaping the marketing technology roadmap and agency governance.

You will oversee a team of marketing professionals and partner with executive leadership to deliver scalable, growth-focused strategies across digital, content, and public relations.