Head of Community Marketing Strategy & Growth

Rose Senior Living; Des Moines (IA); On-site; USD 130,000 - 163,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, life insurance

401(K) with company match

Paid parental leave

Vacation time

Job summary

Life Care Services (LCS) seeks a Director of Community Marketing Strategy to lead enterprise marketing across 120+ senior living communities. You will drive inquiry generation, occupancy growth, brand consistency, and ROI through strategic plans and digital initiatives.

You’ll oversee marketing technology, content, agency partnerships, and growth programs, reporting to the SVP, Chief Marketing Officer, and collaborating with executives and community teams.

Qualifications

• Bachelor’s degree in marketing, business, or related field or equivalent years of experience.
• 8+ years’ experience in a related role.
• 3+ years’ experience leading a team.
• 5+ years' experience working in a CRM.
• Proficiency with AI, CRMs, Marketing Automation platforms, Microsoft Office suite, DAMs, Social Management Platforms, Canva, etc.

Responsibilities

• Lead community marketing strategy and performance across the Life Care Services portfolio, driving inquiry generation, occupancy growth, and revenue objectives.
• Provide direct strategic oversight for priority Life Plan Investment communities, including plan development and performance optimization.
• Coordinate cross-functional teams to develop and execute growth-focused marketing strategies.
• Oversee agency partnerships, governance, and reporting to maximize ROI and alignment with brand standards.
• Define enterprise marketing technology roadmap including CRM optimization and marketing automation.

Skills

Strategic thinking

Leadership

Communication

Analytical skills

Project management

Education

Bachelor’s degree in marketing, business, or related field

Tools

CRM (Salesforce)

Marketing automation platforms

Microsoft Word/Excel/PowerPoint

DAMs

Canva

Social management platforms

Job description

Life Care Services (LCS) seeks a Director of Community Marketing Strategy to lead enterprise marketing across 120+ senior living communities. You will drive inquiry generation, occupancy growth, brand consistency, and ROI through strategic plans and digital initiatives.

You’ll oversee marketing technology, content, agency partnerships, and growth programs, reporting to the SVP, Chief Marketing Officer, and collaborating with executives and community teams.