Senior Director, Communications & Digital Strategy

upenn; Walnut (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Associate Director of Communications & Digital Strategy at the University of Pennsylvania leads an integrated approach to storytelling, marketing, and digital engagement.

Reporting to the Director of Knowledge Management & Marketing, this role is critical to elevating the Center for High Impact Philanthropy's visibility and brand through data-driven campaigns and collaboration with internal teams and external partners.

Qualifications

• Experience leading organizational communications and marketing initiatives.
• Ability to manage multiple digital channels and campaigns.
• Strong writing, editing, and editorial standards.

Responsibilities

• Lead development and execution of a comprehensive communications strategy.
• Manage website content, CRM, and marketing automation tools.
• Develop and implement marketing strategies to expand audience reach and engagement.

Skills

Digital strategy

Communications leadership

Content management

Marketing analytics

Tools

Salesforce

Account Engagement

CRM

Job description

The Associate Director of Communications & Digital Strategy at the University of Pennsylvania leads an integrated approach to storytelling, marketing, and digital engagement.

Reporting to the Director of Knowledge Management & Marketing, this role is critical to elevating the Center for High Impact Philanthropy's visibility and brand through data-driven campaigns and collaboration with internal teams and external partners.