Associate Director, Communications & Digital Strategy, CHIP

upenn; Walnut (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Associate Director of Communications & Digital Strategy at the University of Pennsylvania leads an integrated approach to storytelling, marketing, and digital engagement.

Reporting to the Director of Knowledge Management & Marketing, this role is critical to elevating the Center for High Impact Philanthropy's visibility and brand through data-driven campaigns and collaboration with internal teams and external partners.

Qualifications

• Experience leading organizational communications and marketing initiatives.
• Ability to manage multiple digital channels and campaigns.
• Strong writing, editing, and editorial standards.

Responsibilities

• Lead development and execution of a comprehensive communications strategy.
• Manage website content, CRM, and marketing automation tools.
• Develop and implement marketing strategies to expand audience reach and engagement.

Skills

Digital strategy

Communications leadership

Content management

Marketing analytics

Tools

Salesforce

Account Engagement

CRM

Job description

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Associate Director, Communications & Digital Strategy, CHIP

Job Profile Title

Marketing Coordinator B

Job Description Summary

The Associate Director of Communications & Digital Strategy is responsible for leading and execute an integrated approach to storytelling, marketing, and digital engagement. Reporting to the Director of Knowledge Management & Marketing, this role is critical to advancing the organization's visibility, strengthening its brand, and supporting programmatic impact through strategic communications and data-driven marketing.

Blending communications, marketing, and digital platform management, this position requires a strategic thinker who is equally comfortable executing day-to-day content, managing systems, and coordinating across internal teams and external partners.

The Associate Director of Communications & Digital Strategy is a key position responsible for advancing the Center for High Impact Philanthropy's visibility, brand presence, and impact through strategic communications, marketing, and digital engagement. Reporting to the Director of Knowledge Management & Marketing, this role develops and implements integrated communication and marketing strategies that amplify organizational programs, research, and initiatives.

The Associate Director creates and manages compelling content across multiple channels, including websites, publications, newsletters, and digital campaigns, while ensuring mission focus, consistent brand messaging, and editorial standards. This position also manages the organization's digital platforms, including website administration, social media, CRM, and marketing automation tools, using data and analytics to improve audience engagement and campaign effectiveness.

Position is contingent upon funding.

Job Description

Job Responsibilities

• Communications & Content Leadership: Lead the development and execution of a comprehensive communications strategy aligned with organizational goals for the Center and in collaboration with SP2 Strategic Communications & Design. Produce and oversee external communications, including newsletters, website content, social media, and guidance. Translate complex ideas into clear, compelling messaging for diverse audiences. Maintain and evolve the organization's brand voice, editorial standards, and style guide
• Digital Platforms & Technology Management: Serve as primary webmaster for the organization, ensuring timely updates and a high-quality user experience. Manage website content, structure, and occasional functional improvements. Administer CRM and marketing automation tools (e.g., Salesforce, Account Engagement), supporting segmentation, analytics, and reporting. Oversee digital tools and platforms to ensure consistency, efficiency, and alignment with branding, in collaboration with SP2 Information Technology and Strategic Communications & Design. Serve as liaison to external vendors and consultants (e.g., designers, developers, marketing partners)
• Marketing Strategy & Audience Growth: Develop and implement marketing strategies to expand audience reach and engagement. Analyze and optimize social media and digital campaigns using performance data and insights . Create marketing materials such as event promotions, graphics, and digital campaigns . Identify opportunities to amplify organizational visibility through media, partnerships, and timely narratives . Identify communications opportunities tied to current events, research, and program initiatives in collaboration with SP2 Strategic Communications & Design.
• Project Management & Te