Senior Director, Advancement Marketing & Digital Strategy

Carnegie Mellon University; Pittsburgh (Allegheny County); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical, prescription, dental, and vision insurance

Generous retirement savings program with employer contributions

Tuition benefits and generous paid time off

Life, accidental death, and disability insurance

Free Pittsburgh Regional Transit bus pass

Fitness center access

Family Concierge Team support for childcare needs

Job summary

Carnegie Mellon University seeks a Senior Director, Advancement Communications and Marketing to lead digital engagement efforts. This role involves managing a team and executing a sophisticated digital strategy across various platforms including social media and email.

The ideal candidate will have 7-10 years of experience, a data-driven mindset, and proficiency with marketing tools. Benefits include comprehensive insurance and retirement savings plans.

Qualifications

• Strong data-driven mindset with the ability to interpret complex datasets.
• Proof of management experience, including mentoring digital specialists.
• Proficiency with data tools and experience using data strategically.
• Experience creating digital marketing cascades and managing multi-channel campaigns.
• Technical proficiency with industry-standard marketing tools.
• Strong relationship-building skills with content creators and campus partners.

Responsibilities

• Lead digital strategy and execution for University Advancement.
• Interpret digital engagement data and provide visualizations.
• Manage the advancement communications technology stack.
• Drive investment in ethical AI innovation.
• Supervise, mentor, and develop a team of digital communicators.
• Collaborate with content creators to maintain a unified brand voice.
• Coordinate communications initiatives across digital and print platforms.
• Ensure all deadlines and strategic milestones are met with precision.

Skills

Data-driven mindset

Management experience

Proficiency with data tools

Digital marketing cascades

Technical proficiency with marketing tools

Relationship-building skills

Education

Bachelor's degree

Master's degree (preferred)

Tools

Google Analytics

Marketing Cloud

GiveCampus

Job description

Carnegie Mellon University seeks a Senior Director, Advancement Communications and Marketing to lead digital engagement efforts. This role involves managing a team and executing a sophisticated digital strategy across various platforms including social media and email.

The ideal candidate will have 7-10 years of experience, a data-driven mindset, and proficiency with marketing tools. Benefits include comprehensive insurance and retirement savings plans.