About the Role
The Senior Director, Business Development, Amplify - Production & Delivery is responsible for leading the development and growth of client opportunities across Amplify’s production, creative, experiential, hospitality, and delivery capabilities. The role builds and maintains senior-level client relationships, identifies new business opportunities, leads RFP responses and pitches, and translates client objectives into compelling, commercially viable solutions. It works in tandem with the division’s leads and key workstreams, including commercial strategy, marketing, legal, creative, production, and operations, to meet and exceed client expectations while creating effective and efficient processes. This is a strategic, commercially minded role requiring equal strength in relationship development, business development, storytelling, presentation, negotiation, collaboration, and delivery excellence. Success is demonstrated through a strong and qualified business pipeline, trusted client relationships, conversion of opportunities into commercially sound business, and successful transition of sold work to Production, Program Management, and Operations teams.
Key Responsibilities
- Develop and execute business development strategies that grow Amplify’s production, creative, experiential, hospitality, and delivery business, and help define and evolve its market position, service offerings, sales materials, case studies, and thought leadership.
- Identify, qualify, and prioritise prospective clients, partners, brands, agencies, rightsholders, and organisations; build and maintain a qualified pipeline of new business, account expansion, repeat business, cross-property opportunities, referrals, and strategic partnerships.
- Develop a clear understanding of client businesses, audiences, brand priorities, commercial objectives, decision‑making processes, and desired outcomes
- Create opportunity and account strategies that identify key stakeholders, client needs, competitive considerations, required capabilities, and the path to engagement.
- Monitor relevant trends across sports, entertainment, fashion, travel, hospitality, culture, experiential marketing, and live events to identify opportunities and inform business development strategies.
- Develop and maintain client relationships from initial contact through proposal, contracting, production, delivery, and post‑event review; serve as a senior point of contact and trusted advisor.
- Lead discovery meetings, client briefings, site visits, familiarisation visits, workshops, capability presentations, and executive‑level meetings; translate client briefs, business objectives, audience insights, and cultural context into clear internal opportunity briefs and actionable next steps.
- Build credibility with clients by connecting creative ambition to practical delivery, budget, timelines, operational realities, and the guest journey; maintain consistent communication, follow‑up, documentation, and accountability across the opportunity and client lifecycle.
- Work in close coordination with Program Management and delivery leads to maintain client alignment from initial engagement through execution; participate in client meetings, events, site visits, rehearsals, production reviews, and post‑event reviews as required.
- Lead the development and delivery of RFPs, RFIs, proposals, capability presentations, pitch decks, and other responses to client briefings
- Own the commercial narrative and ensure proposals clearly connect client insight, strategic opportunity, experience concept, production approach, business value, and expected outcomes.
- Coordinate contributions from Strategy, Creative, Experience Design, Production, Program Management, Marketing, Finance, Legal, Operations, and other functional areas
- Develop clear scopes of work, deliverables, milestones, assumptions, budgets, and commercial frameworks in partnership with internal teams.
- Lead pitch preparation, presentation, and follow‑up with confidence, strategic rationale, and strong storytelling; ensure proposals are accurate, differentiated, commercially viable, operationally achievable, and aligned with approved capabilities and timelines.
- Partner with Creative and Production leadership to present solutions that are both compelling and executable; capture learnings from wins, losses, client feedback, and post‑pitch reviews to improve future business development efforts.
Required Experience & Qualifications
- Experience in a management or senior business development position, with a minimum of 15+ years of experience.
- Significant experience leading RFPs, RFIs, proposals, new business pitches, and complex client opportunities.
- Proven record of building and maintaining senior‑level client relationships and managing complex corporate accounts.
- Demonstrated success developing revenue‑generating business and expanding existing client relationships.
- Experience working across experiential, sponsorship, hospitality, production, live events, brand communications, digital, or related disciplines.
- Strong strategic thinking with the ability to uncover client needs, identify opportunities, and translate business challenges into compelling solutions.
- Exceptional presentation, storytelling, negotiation, writing, and interpersonal skills.
- Experience partnering with Creative, Production, Strategy, Account Leadership, Program Management, Marketing, Finance, Legal, and Operations teams.
- Strong understanding of scopes, budgets, timelines, commercial terms, client commitments, and delivery requirements.
- Proficiency in Salesforce, Airtable, Keynote, and Microsoft Office applications, particularly Excel, Outlook, and PowerPoint.
- Highly organised and process‑oriented, with the ability to manage multiple opportunities, priorities, deadlines, and stakeholders simultaneously.
- Ability to remain calm, resourceful, and effective in a high‑pressure, deadline‑driven environment.
- Self‑motivated, proactive, and able to operate with minimal supervision.
- Ability to travel 15–20% annually, including one to two months of continuous travel during rightsholder events; travel may include client meetings, site visits, familiarisation visits, pitches, production planning, installations, events, and post‑event reviews.
Preferred Skills
- Experience in the experiential agency, sports, entertainment, travel, hospitality, or live‑events industries.
- Experience with B2B, corporate groups, high‑touch guest services, experience execution, event operations, or premium hospitality programmes.
- A hands‑on approach with the ability to develop customised and curated solutions for B2B and/or corporate clients.
- Experience developing solutions that include creative, production, hospitality, entertainment, brand activations, special events, or on‑site delivery.
- Familiarity with production budgets, vendor and supplier relationships, venue requirements, staffing, fabrication, installation, and event operations.
- Understanding of the entertainment landscape, including the business of sports, fashion, culinary, travel, hospitality, and other cultural verticals.
- Experience with International, Olympic, World Cup, and/or major sporting events.
- Experience working within an international environment and across multiple geographies, time zones, and functional teams.
- Exceptional interpersonal skills and a collaborative working style, with the ability to communicate effectively at all levels.
- A creative, innovative, and strategic thinker with excellent time‑management, organisational, and supervisory skills.
- Ability to balance creativity and innovation with realistic logistical expertise and commercial judgement.
- Ability to use resources effectively and efficiently, arrange information in a useful manner, and focus quickly on the critical few priorities.
Salary
- Hiring rate: $112,500–$150,000 annually (minimum will not fall below the applicable State/lo