Senior Director, Beer & Hard Beverages – Category Strategy

Warm Springs Ranch; Rogers (AR); On-site; USD 185,000 - 220,000; Full time

Benefits offered by this job

Health benefits including Medical, ...

401(k) Retirement Savings with company

Generous Parental Leave

Free Beer!

Job summary

Anheuser-Busch, Rogers, AR, is seeking a Senior Director of Category to lead Walmart-focused Beer and Hard Beverages strategies. You will guide category insights, develop retail partnerships, and craft compelling category stories to drive growth and efficiency across store formats.

You will manage a large team, synthesize syndicated data (Nielsen, Circana, Luminate), and present executive dashboards. This role demands strategic leadership and data-driven decision making in a fast-paced

Qualifications

• Bachelor’s degree; emphasis in business, economics, or marketing related fields - highly preferred.
• 10+ years experience, preferably in consumer-packaged goods
• Previous category management experience required
• Ability to understand and develop strategic direction and plans to drive results
• Strong leadership skills with the ability to develop and engage a high-performing team
• Strong interpersonal communications skills, both verbal and written
• Demonstrated ability to build and maintain relationships with employees, retailers, and all external partners
• Excellent project and time management skills
• Very well-organized, detail-oriented, and able to work well in a fast-paced environment simultaneously juggling multiple projects, deliverables, and deadlines
• Strong familiarity with panel and syndicated data, software, and measures (e.g., Circana, Nielsen, Luminate, etc.)

Responsibilities

• Leverage best-in-class category strategies, translating insights into action, and partnering closely with Walmart to accelerate growth.
• Develop strong and impactful retailer relationships by acting as strong thought leader.
• Develop compelling, customer-facing category stories and merchandising strategies tailored to Walmart across store types to drive growth.
• Define and execute strategy to increase efficiency in our processes & speed to market with insights and mod execution all by leveraging technology
• Oversee the synthesis of syndicated data (e.g., Nielsen, Circana, Numerator, Luminate), shopper research, and POS insights into actionable recommendations
• Monitor category performance and competitive activity to proactively adapt strategies and inform Walmart and AB leadership on emerging trends
• Create and present executive-level reports and dashboards summarizing category health, growth drivers, and strategic initiatives
• Coach and develop a high-performing Category team, fostering a culture of excellence

Skills

Category management

Leadership

Data analysis

Retail relationships

Strategic planning

Education

Bachelor’s degree in business, economics, or marketing

Tools

Circana

Nielsen

Luminate

Job description

Anheuser-Busch, Rogers, AR, is seeking a Senior Director of Category to lead Walmart-focused Beer and Hard Beverages strategies. You will guide category insights, develop retail partnerships, and craft compelling category stories to drive growth and efficiency across store formats.

You will manage a large team, synthesize syndicated data (Nielsen, Circana, Luminate), and present executive dashboards. This role demands strategic leadership and data-driven decision making in a fast-paced