Senior Director, Auto Dealer Lending Strategy

PenFed Credit Union; Washington, Baltimore (District of Columbia, MD); Hybrid; USD 97,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Paid time off

401(k) match

Education assistance

Job summary

PenFed Credit Union is seeking a high-caliber Director, Dealer Partner Product Strategy to lead Auto Dealer Lending strategy from our Tysons, VA or Irving, TX locations. You will own go-to-market and P&L, partnering with Technology, Risk, Finance, and Marketing to drive profitable growth and member satisfaction across the lending lifecycle.

The ideal candidate combines strong analytical, product, and leadership skills with enterprise influence and a track record of shaping strategic direction in

Qualifications

• Bachelor's degree in business, Finance, Economics, or related field required; master's degree preferred.
• Eight+ years in auto lending, consumer finance, or product strategy.
• Two+ years of direct management experience.
• Proven success managing P&L or large lending portfolios across channels.
• Experience with executive leadership and influencing strategy.
• Strong understanding of credit risk, pricing models, and lending operations.
• Demonstrated leadership and talent development in fast-paced environment.
• Excellent communication and presentation skills for complex ideas.
• Strong analytical and problem-solving abilities with BI tools (Tableau, Power BI, Excel).
• Experience collaborating with technology and digital product teams.
• Knowledge of Salesforce Financial Services Cloud or equivalent CRM; AI tools a plus.

Responsibilities

• Lead strategic planning and execution for Auto Dealer Lending across dealer channels.
• Own Auto Dealer Lending P&L including originations, yield, credit performance, and expenses.
• Set and manage channel goals for production, profitability, portfolio health, and member satisfaction.
• Align dealer channel strategies to deliver a seamless, member-centric lending experience.
• Represent Auto Dealer Lending with senior leaders and communicate performance, opportunities, and risks.
• Oversee pricing, risk, and portfolio mix strategies to optimize growth and ROA.
• Partner with Digital Product Management to shape digital lending experiences.
• Collaborate with Servicing and Operations to identify process improvements.
• Lead initiatives to expand cross-sell opportunities and engagement in related products.
• Lead teams and develop talent; build partnerships across Technology, Marketing, Risk, Finance, Compliance.
• Define and track KPIs for portfolio health, digital adoption, and efficiency.
• Attend monthly business reviews and present forecasts and recommendations.
• Monitor market conditions and macro factors to inform decisions.
• Identify new partnerships and channels to expand lending reach and competitiveness.
• Drive product innovations to meet evolving member needs.

Skills

Leadership

P&L management

Analytical rigor

Communication skills

Data visualization

Tableau

Power BI

Excel

Cross-functional collaboration

Digital product collaboration

Fintech knowledge

Strategic thinking

Education

Bachelor's degree in business, Finance, Economics, or related field

Master's degree preferred

Tools

Tableau

Power BI

Excel

Salesforce Financial Services Cloud

Job description

PenFed Credit Union is seeking a high-caliber Director, Dealer Partner Product Strategy to lead Auto Dealer Lending strategy from our Tysons, VA or Irving, TX locations. You will own go-to-market and P&L, partnering with Technology, Risk, Finance, and Marketing to drive profitable growth and member satisfaction across the lending lifecycle.

The ideal candidate combines strong analytical, product, and leadership skills with enterprise influence and a track record of shaping strategic direction in