Sr Manager Personal Loan Strategy

PenFed Credit Union; McLean (VA); Hybrid; USD 85,000 - 180,000; Full time

Job summary

PenFed Credit Union is seeking a Senior Manager of Personal Loan Strategy to guide growth and strategic planning for its personal loan portfolio. The role emphasizes expanding market presence, optimizing portfolio performance, and driving cross-functional initiatives in a fast-paced financial services environment.

The ideal candidate has a strong background in consumer lending, leadership experience, and expertise in data analytics, market research, and strategic planning.

Qualifications

• Bachelor’s Degree required; Master’s preferred.
• Ten or more years in strategy, planning, or product management within personal loans/consumer lending/financial services.
• Two or more years of direct management experience.
• Strong strategic thinking and analytical skills with a track record of growth.
• Deep understanding of credit risk and lending economics, customer acquisition and retention strategies.
• Experience with market research, data analytics, and competitive intelligence.
• Leadership and project management skills to execute complex initiatives.
• Excellent communication and stakeholder management abilities.
• Proficiency in Excel, SQL, Tableau or similar analytics tools is a plus.
• Experience with AI tools is preferred.

Responsibilities

• Develop and implement growth strategies for the personal loan business across new segments and geographies.
• Conduct market analysis and competitive intelligence to identify expansion opportunities.
• Evaluate new product offerings, pricing models, and partnerships to enhance profitability.
• Drive initiatives to improve customer acquisition, engagement, and retention.
• Define and track KPIs and align with financial targets.
• Collaborate with risk, marketing, product, and operations to optimize the customer journey.
• Use data insights to refine underwriting efficiency and portfolio profitability.
• Identify cross-sell and lifetime value expansion opportunities.
• Lead cross-functional initiatives and present strategic recommendations to leadership.
• Collaborate with external fintechs and partners to drive growth and innovation.

Skills

Strategic thinking

Leadership

Communication

Stakeholder management

Data analysis

Market research

Education

Bachelor's degree in related field

Master's degree preferred

Tools

Excel

SQL

Tableau

Analytics tools

AI tools

Job description

PenFed is hiring a (Hybrid) Sr Manager Personal Loan Strategy at our Tysons, Virginia location. We are seeking a Senior Manager of Personal Loan Strategy to drive the growth, expansion, and strategic planning of our Personal Loan business. This role will be responsible for developing and executing strategies to expand market presence, optimize portfolio performance, and identify new opportunities for growth. The ideal candidate will have deep expertise in consumer lending, a strong analytical mindset, and experience leading strategic initiatives in a fast-paced environment.

Equivalent combination of education and experience is considered.

• Bachelor’s Degree in related field required, Master’s Degree preferred.
• Minimum of ten (10) years of experience in strategy, business planning, or product management within personal loans, consumer lending, or financial services.
• Minimum of two (2) years’ direct management experience.
• Strong strategic thinking and analytical skills with a proven track record in driving growth and expansion.
• Deep understanding of credit risk, lending economics, customer acquisition, and retention strategies.
• Experience with market research, data analytics, and competitive intelligence.
• Strong leadership and project management skills with the ability to execute complex initiatives.
• Excellent communication and stakeholder management abilities.
• Proficiency in Excel, SQL, Tableau, or other analytics tools is a plus.
• Experience with A.I. tools preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

• Agile Product Manager or Product Owner certification a plus.
• Project Management Professional (PMP) certification a plus.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on-call is required.

Pay Transparency

The anticipated starting salary range for this role is $84,700.00 - $179,728.00This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

Strategic Planning & Market Expansion:

• Develop and implement growth strategies to expand the personal loan business across new customer segments, geographies, and distribution channels.
• Conduct market analysis, competitive intelligence, and industry research to identify trends and opportunities for expansion.
• Evaluate new product offerings, pricing models, and partnerships to enhance the portfolio’s reach and profitability.
• Drive strategic initiatives to enhance customer acquisition, engagement, and retention.

Business Growth & Performance Optimization:

• Define and track key KPIs, ensuring alignment with business objectives and financial targets.
• Partner with credit risk, marketing, product, and operations teams to optimize the customer journey and improve conversion rates.
• Leverage data analytics and insights to refine strategies, improve underwriting efficiency, and enhance portfolio profitability.
• Identify opportunities for cross-sell, up-sell, and customer lifetime value expansion.

Execution & Stakeholder Management:

• Lead cross-functional initiatives, collaborating with finance, operations, risk, and technology teams to drive execution.
• Present insights and strategic recommendations to senior leadership to influence decision-making.
• Work with external partners, including fintech firms, financial institutions, and distribution partners, to drive growth and innovation.