AVP-Brand Campaigns and Experience

Moody's Corporation; New York (NY); On-site; USD 126,000 - 182,000; Full time

Job summary

Moody’s Corporation in New York seeks a senior brand marketing leader to drive high-visibility campaigns and brand experiences across global markets.

You will shape brand strategy, manage integrated campaigns from brief to delivery, and mentor teams while partnering with senior leadership to set objectives and metrics. The role emphasizes AI-driven workflow improvements and ethical AI use.

Qualifications

• 8–12 years of brand marketing experience including agency and client-side work.
• Experience leading integrated brand campaigns from strategy to measurement.
• Hands-on across account management, production, brand strategy and creative direction.
• Strong media planning, budgets, vendor relationships and agency partnerships.
• Excellent writing, presentation and storytelling skills.
• Strong project management with cross-time-zone work.
• Collaborative with senior stakeholders and cross-functional teams.
• Experience with AI concepts and tools to improve workflows and risk management.

Responsibilities

• Lead high-visibility brand campaigns, sponsorships and experiences that strengthen Moody’s global brand.
• Shape brand strategy, messaging frameworks translating complex concepts into clear narratives.
• Lead campaigns from creative brief to delivery, ensuring strategic alignment.
• Partner with senior leadership to define objectives, metrics and post-campaign evaluation.
• Oversee paid media planning and buying with external agencies and media owners.
• Manage budgets, timelines and vendor relationships to meet goals.
• Provide creative direction and ensure consistency of Moody’s brand voice.
• Serve as day-to-day lead on global initiatives, aligning scope, timeline and budget.
• Build relationships with senior stakeholders and mentor junior team members.

Skills

Brand marketing

Campaign leadership

Account management

Production

Brand strategy

Creative direction

Media planning & budgeting

Writing & storytelling

Project management

Stakeholder collaboration

AI concepts & tools

Education

Bachelor's degree in marketing, communications, business or related field

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

Skills And Competencies

• 8–12 years of brand marketing experience, with a mix of creative agency and client-side brand experience strongly preferred
• Proven experience leading integrated brand campaigns from strategy and creative development through production, media execution and measurement
• Hands‑on experience across account management, production, brand strategy and creative direction, with the ability to balance strategic thinking and detailed execution
• Strong experience managing media plans, budgets, vendor relationships and agency partners across global initiatives
• Excellent writing, presentation and storytelling skills, with the ability to translate complex or technical subject matter into clear, audience‑ready narratives
• Strong project management skills, with the judgment to manage multiple large, concurrent initiatives across global markets and time zones
• Collaborative, low‑ego approach to working with senior stakeholders, cross‑functional partners and creative teams
• Demonstrated proficiency in artificial intelligence concepts, with hands‑on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use.

Education

• Bachelor’s degree in marketing, communications, business or a related field; equivalent professional experience will also be considered

Responsibilities

Lead high‑visibility brand campaigns, sponsorships and experiences that strengthen Moody’s global brand presence.

• Help shape brand strategy, positioning and messaging frameworks that translate complex financial and analytical concepts into clear, compelling narratives
• Lead integrated brand campaigns from creative brief through final delivery, ensuring execution is on strategy, on brand and on brief
• Partner with senior brand leadership to define campaign objectives, success metrics and post‑campaign evaluation
• Oversee paid media planning and buying in partnership with external agencies and media owners, including out‑of‑home, digital, social and sponsorship media
• Manage media budgets, production timelines and vendor relationships to support efficient, accountable delivery against brand and business goals
• Provide creative direction and quality control across campaign assets, brand experiences and content to ensure consistent expression of Moody’s brand identity and voice
• Serve as day‑to‑day lead on a portfolio of large global brand initiatives, managing scope, timeline, budget and stakeholder alignment
• Build strong working relationships with senior stakeholders across marketing, communications, product and business leadership, while mentoring junior brand team members and supporting team‑wide governance and best practices

About The Team

The Moody’s Brand Team is responsible for stewardship of the Moody’s global brand and delivery of engaging content and experiences. The team sits at the center of how Moody's shows up in the world — helping decision‑makers navigate risk and unlock opportunity with confidence. You'll help lead campaigns and brand experiences with real visibility, working directly with senior leadership on some of the company’s highest‑profile initiatives, from global advertising and media programs to flagship sponsorship activations.

For US‑based roles only: the anticipated hiring base salary range for this position is $125,800.00 - $182,350.00, depending on factors such as experience, education, level, skills, and location. This range is based on a full‑time position. In addition to base salary, this role is eligible for incentive compensation. Moody’s also offers a competitive benefits package, including not but limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion or creed, national origin, ancestry, citizenship, marital or familial status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [e-mail]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.

This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.