Senior Director, AI-Driven Content Strategy

QuoteWizard by LendingTree; Charlotte (NC); On-site; USD 180,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Generous time off

Wellness programs and resources

Annual performance bonus eligibility

Job summary

LendingTree is seeking a Senior Director for Content to lead the editorial and content team within the SEO organization. You will guide thousands of editorial pieces in a regulated environment and drive high-quality content that helps consumers make informed financial decisions.

You’ll establish standards, prioritize initiatives with measurable impact, and collaborate with marketing, analytics, product, and PR teams to deliver a unified content strategy that scales across channels.

Qualifications

• 7–10 years of experience leading high-performing content teams within large enterprise organizations.
• Deep expertise in content strategy and customer journey mapping.
• Combine editorial and programmatic content expertise to drive quality, scale, and performance.
• Leverage analytics and data to inform research, content planning, and operational decisions.

Responsibilities

• Establish editorial standards that consistently elevate content quality, usefulness, and audience value.
• Prioritize high-impact content initiatives that drive growth, supported by clear performance metrics and reporting.
• Execute rigorous A/B testing to uncover what drives visibility and engagement across traditional search and emerging AI platforms.
• Own and evolve LendingTree’s unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact.
• Partner with cross-functional marketing teams to develop and deliver the content needed to compete and win.

Skills

Editorial leadership

Content strategy

A/B testing

Data-driven decisions

Job description

LendingTree is seeking a Senior Director for Content to lead the editorial and content team within the SEO organization. You will guide thousands of editorial pieces in a regulated environment and drive high-quality content that helps consumers make informed financial decisions.

You’ll establish standards, prioritize initiatives with measurable impact, and collaborate with marketing, analytics, product, and PR teams to deliver a unified content strategy that scales across channels.