Senior Director, Ad Sales — Regional Growth Leader

Spectrum Reach; Los Angeles (CA); On-site; USD 156,000 - 183,000; Full time

Job summary

Spectrum Reach seeks a Sr. Director of Ad Sales to lead all advertising sales activities for a defined region. You will coach staff, implement sales strategies, manage inventory, forecast revenue, and recruit top sales talent.

Collaboration with clients and internal partners drives revenue growth across multiple media products. You will oversee senior relationships with major clients, guide pricing and go-to-market efforts, and partner with marketing, research, product, and national teams to

Qualifications

• 5+ years of media/ad sales management experience.
• Bachelor’s degree in Business or equivalent work experience.
• Strong communication, leadership and negotiation skills.
• Ability to build relationships, manage deadlines, and develop new business opportunities.

Responsibilities

• Seek and pursue revenue opportunities for the business.
• Develop internal and external relationships.
• Drive revenue growth and manage P&L for regional advertising sales across the region, setting and delivering against annual and quarterly revenue targets across linear, digital, and local advertising products.
• Lead, coach, and develop a team of sales managers and account executives, setting performance expectations, managing pipeline and forecasting, and building a strong sales culture and talent bench.
• Build and maintain senior-level relationships with top local, regional, and agency clients, acting as the primary point of escalation and partnering on strategic account planning for key accounts.
• Partner cross-functionally with marketing, research, product, and national sales teams to develop competitive pricing, packaging, and go-to-market strategies tailored to the local market.
• Monitor market trends, competitive dynamics, and advertiser spend patterns to identify new revenue opportunities and adjust sales strategy, while ensuring compliance with company policies and industry regulations.

Skills

Communication

Leadership

Negotiation

Strategy

Collaboration

Education

Bachelor's degree in Business or equivalent

Job description

Spectrum Reach seeks a Sr. Director of Ad Sales to lead all advertising sales activities for a defined region. You will coach staff, implement sales strategies, manage inventory, forecast revenue, and recruit top sales talent.

Collaboration with clients and internal partners drives revenue growth across multiple media products. You will oversee senior relationships with major clients, guide pricing and go-to-market efforts, and partner with marketing, research, product, and national teams to