Senior Digital Strategy Lead: Event Journeys & Growth

Amazon Inc.

Omaha (NE)

On-site

USD 125,000 - 187,000

Full time

7 days ago

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Benefits offered by this job

Health insurance

RSUs and equity components

401(k) matching

Paid time off and parental leave

Job summary

Amazon Web Services, Inc. is seeking a strategic Digital Strategist for the Customer Experience team within IDC, focusing on re:Invent.

You will design end-to-end customer journeys to turn event engagement into long-term adoption and growth, covering pre-event awareness, onsite engagement, and post-event nurtures. You will lead cross-functional workshops, develop next best action/content strategies, and align marketing objectives with customer needs at each funnel stage, collaborating with

Qualifications

6+ years of professional marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Preferred: experience with Salesforce and Tableau

Responsibilities

Design end-to-end customer journeys for pre-event, onsite, and post-event engagement
Lead cross-functional workshops to define journey requirements and success metrics
Develop next best action and content strategies for personalized experiences at scale
Coordinate with Email Marketing, Web Channel, and Marketing Platform Operations teams for campaign execution
Present journey strategies and results to leadership stakeholders
Stay current on CX personalization and journey orchestration best practices