Sr. Digital Strategist, IDC CX Digital Strategy

Amazon; New York (NY); Presencial; USD 110.000 - 170.000; Jornada completa

Descripción de la vacante

Amazon's AWS Marketing team seeks a strategic Digital Strategist to join the Customer Experience group within the Integrated Demand Center, with a dedicated focus on re:Invent. You will design end-to-end customer journeys that convert event engagement into long-term adoption and growth across pre-event, onsite, and post-event phases.

You will lead cross-functional workshops, develop next-best-action strategies, and align CX analytics with journey design.

Formación

• Experience in designing end-to-end customer journeys across multiple stages.
• Ability to lead cross-functional workshops and define success metrics.
• Strong collaboration with analytics and engineering teams to measure impact.

Responsabilidades

• Design comprehensive customer journey frameworks across awareness, consideration, conversion, and loyalty stages.
• Lead cross-functional workshops to define journey requirements, success metrics, and touchpoints.
• Develop next best action/content strategies to personalize customer experiences at scale.
• Define journey progression metrics in partnership with CX analytics.
• Establish scalable, reusable journey frameworks across programs.
• Present journey strategies and results to leadership stakeholders.

Conocimientos

Customer journey design

Cross-functional collaboration

Marketing strategy

Analytics

Descripción del empleo

Description

AWS Marketing is looking for a strategic, customer-focused Digital Strategist to join the Customer Experience (CX) team in the Integrated Demand Center (IDC), with a dedicated focus on re:Invent, AWS's flagship global event. You will design the end-to-end customer journeys that turn event engagement into long-term adoption and growth. That covers the full event lifecycle: pre-event awareness and registration, onsite engagement, and post-event nurtures that keep the momentum going. You will set the strategic vision for how we engage re:Invent audiences, organizing event marketing around what customers need rather than around internal structures.

Key job responsibilities

Customer Journey Design & Strategy (Primary Focus)

• Design comprehensive customer journey frameworks across awareness, consideration, conversion, and loyalty stages for Integrated

Development Programs (IDPs)

• Lead cross-functional workshops with stakeholders to define journey requirements, success metrics, and customer touchpoints


• Develop next best action and next best content strategies that personalize customer experiences at scale


• Create customer-centric marketing strategies that align business objectives with customer needs at each funnel stage


• Define journey progression metrics and success criteria in partnership with CX analytics team


• Establish journey frameworks that enable scalable, reusable approaches across programs

Cross-Functional Leadership & Collaboration

• Partner with Customer Insights Leads to incorporate Voice of the Customer insights and AI-category-specific findings into journey design


• Collaborate with Journey Operators to ensure technical feasibility and successful AEP implementation


• Work closely with Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks


• Coordinate with Email Marketing Team (EMT), Web Channel team, and Marketing Platform Operations (MPO) on campaign execution


• Partner with CCTech team and sales demand generation teams to ensure seamless, integrated customer experiences


• Present journey strategies, frameworks, and results to leadership stakeholders

Strategic Planning & Optimization

• Develop shared foundations approach to increase efficiency and consistency across customer journeys


• Analyze customer journey performance and identify optimization opportunities


• Stay current on industry best practices in customer experience, personalization, and journey orchestration


• Contribute to the evolution of IDC's customer-centric marketing approach


• Mentor Journey Operators on strategic thinking and customer-centric design principles

About the team

You'll join a team of 25 marketers. Our geographically distributed team spans NAMER, EMEA, LATAM, and APJ, working collaboratively to transform how AWS engages with customers through personalized, journey-based marketing. Formed in Q3 2025, our team drives a more customer-centric approach within the IDC, organizing marketing around customer needs at each stage of their journey with AWS.