Senior Digital Strategy & Client Growth Lead

321 the Agency; Orlando (FL); On-site; USD 100,000 - 165,000; Full time

Job summary

321 the Agency is seeking a Senior Client Account Strategist (Digital) to own high-level client relationships and drive performance across paid campaigns, CRM initiatives, and full-funnel strategies. You’ll lead multi-channel digital execution and mentor a team in a fast-paced agency setting.

You’ll guide strategy, optimize campaigns with AI tools, and ensure alignment with client goals, budgets, and KPIs while collaborating across creative, media, and development teams.

Qualifications

• 6+ years in digital marketing strategy, client strategy, account management, or marketing consulting—preferably in an agency environment.
• Proven success managing high-value client relationships and leading complex digital marketing campaigns.
• Proven success in managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scale.
• Experience supervising or mentoring a team; skilled at coaching and guiding direct reports in digital marketing excellence.
• Advanced expertise in full-funnel digital marketing tactics including paid digital advertising, CRM, email strategy, and content-led conversion.
• Experience with CRM platforms (e.g., HubSpot, High Level, Salesforce) and sophisticated customer lifecycle planning.
• Strong understanding of advanced digital KPIs (ROAS, CAC, CTR, LTV, etc.) and performance optimization.
• Comfort with AI tools and innovation platforms to support campaign performance and workflow efficiency.
• Excellent communication and presentation skills, with the ability to simplify complexity and build buy-in with senior stakeholders.
• Meticulous attention to detail and exceptional organizational skills.
• Proficiency in Google Suite, ClickUp, and marketing analytics platforms.
• A proactive, solutions-focused mindset and a deep passion for client success, peer mentorship, and digital marketing innovation.

Responsibilities

• Serve as the senior lead across several high-value digitally focused client accounts, acting as their trusted partner and business advisor.
• Develop and guide comprehensive digital marketing strategies that span paid media, CRM, content, and automation—with a focus on business growth and measurable results.
• Lead high-level planning meetings, campaign reviews, and growth strategy sessions with clients and internal teams.
• Translate complex business objectives into actionable digital strategies and communicate them clearly across creative, media, and development teams.
• Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows.
• Lead digital campaign planning and audience targeting strategies across platforms including Meta, Google, LinkedIn, and YouTube.
• Own the development and optimization of sophisticated customer journey strategies, from awareness to conversion to retention.
• Define campaign KPIs, budget allocations, and messaging priorities based on client goals and advanced market insights.
• Oversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platforms.
• Ensure campaigns align with key performance metrics across the funnel—from awareness to conversion and retention.
• Create and present strategic campaign briefs, recommendations, and comprehensive post-campaign performance analysis.
• Mentor other Client Strategists and Digital Account Strategists, providing strategic insight, digital-first thinking, and ongoing guidance.
• Partner with department leadership to improve internal digital tools, workflows, and collaboration between teams.
• Lead by example in digital best practices and strategic thinking.
• Guide development of sophisticated CRM campaigns including email journeys, automations, and advanced list segmentation via tools like High Level, HubSpot, or Salesforce.
• Analyze customer behavior and engagement data to provide strategic recommendations for optimization and retention strategies.
• Identify and define high-impact opportunities to improve acquisition, conversion, and loyalty across digital touchpoints.
• Lead creative brief development and guide internal teams on translating advanced digital strategy into execution.
• Monitor, analyze, and collaborate to optimize campaign and account performance through advanced data-driven decision making.
• Track performance across all digital channels using platforms like Google Analytics, Meta Business Suite, and ad platforms.
• Build and present comprehensive monthly performance reports with clear KPIs, growth opportunities, and strategic optimization tactics.
• Provide actionable insights that drive continual improvement and strategic evolution.
• Build lasting client relationships rooted in digital marketing results, transparency, and forward-thinking strategy.
• Lead onboarding for new accounts and projects to ensure strategic alignment and operational clarity.
• Collaborate with business development to identify growth opportunities and scope new digital initiatives.
• Own revenue planning, budget tracking, and invoicing in coordination with account and project teams.

Skills

Digital strategy

Client strategy

Account management

Marketing consulting

Paid media management

CRM campaigns

Team mentorship

Tools

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

YouTube Ads

HubSpot

Salesforce

High Level

Google Analytics

Google Suite

ClickUp

Job description

321 the Agency is seeking a Senior Client Account Strategist (Digital) to own high-level client relationships and drive performance across paid campaigns, CRM initiatives, and full-funnel strategies. You’ll lead multi-channel digital execution and mentor a team in a fast-paced agency setting.

You’ll guide strategy, optimize campaigns with AI tools, and ensure alignment with client goals, budgets, and KPIs while collaborating across creative, media, and development teams.