Senior Digital Strategy & Analytics Director

AdSerts, Inc.; Town of Brookfield (WI); On-site; USD 150,000 - 210,000; Full time

Job summary

AdSerts, Inc. in Brookfield, WI is seeking a Senior Digital Marketing Director to elevate strategy, analytics and performance marketing across client accounts. The role emphasizes understanding full business context, cross-channel integration and delivering actionable recommendations to drive results.

The candidate will lead digital strategy for retail, B2B and B2C segments, overseeing Google Ads, GA4 analytics and a team of marketers to optimize campaigns and measurement across channels.

Qualifications

• 8+ years of digital marketing experience with retail, B2B, ecommerce or agency context.
• Current Google certifications with professional-level expertise in Ads and Analytics/GA4.
• Hands-on experience managing Google Ads campaigns (search, display, Performance Max).

Responsibilities

• Lead digital strategy across key retail, B2B and B2C client accounts.
• Understand each client’s full business and marketing strategy and ecosystems.
• Develop strategies for B2B and B2C audiences and connect strategy with other channels.
• Oversee paid search, paid social, display, SEO, email and website performance.
• Analyze campaign and website data to identify opportunities and explain why performance changed.
• Mentor and develop members of the digital marketing team.

Skills

Digital marketing strategy

Analytics

Google Ads

GA4

Leadership

Tools

GA4

Google Analytics

Tag Manager

Job description

AdSerts, Inc. in Brookfield, WI is seeking a Senior Digital Marketing Director to elevate strategy, analytics and performance marketing across client accounts. The role emphasizes understanding full business context, cross-channel integration and delivering actionable recommendations to drive results.

The candidate will lead digital strategy for retail, B2B and B2C segments, overseeing Google Ads, GA4 analytics and a team of marketers to optimize campaigns and measurement across channels.