Senior Digital Strategist: Customer Journey Architect

Amazon Web Services (AWS); Seattle (WA); On-site; USD 125,000 - 187,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. is seeking a strategic Digital Strategist to join the Customer Experience team within the Integrated Demand Center.

You will design end-to-end customer journeys that drive truly customer-centric marketing campaigns and help AWS customers adopt and grow with our services. You will lead cross-functional workshops, develop next best action and content strategies, and collaborate with insights, analytics, and marketing teams to measure impact and optimize journeys across

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience communicating results to senior leadership.
• Experience using Microsoft Excel to manipulate and analyze data.

Responsibilities

• Design comprehensive customer journey frameworks across awareness, consideration, conversion, and loyalty stages.
• Lead cross-functional workshops to define journey requirements, success metrics, and touchpoints.
• Develop next best action and next best content strategies to personalize experiences at scale.
• Create customer-centric marketing strategies that align objectives with customer needs at each funnel stage.
• Define journey progression metrics in partnership with CX analytics team.
• Establish journey frameworks that enable scalable, reusable approaches across programs.
• Partner with Voice of the Customer insights and analytics teams to inform journey design.
• Collaborate with Journey Operators to ensure feasibility and successful AEP implementation.
• Work with TAA and Analytics on data requirements and measurement frameworks.
• Coordinate with Email Marketing, Web Channel, and MPO on campaign execution.
• Partner with sales demand generation to ensure integrated customer experiences.
• Present journey strategies, frameworks, and results to leadership.

Skills

Data-driven decision-making

Cross-functional collaboration

Marketing program scaling

Executive communication

Excel

Tools

Salesforce

Tableau

Job description

Amazon Web Services, Inc. is seeking a strategic Digital Strategist to join the Customer Experience team within the Integrated Demand Center.

You will design end-to-end customer journeys that drive truly customer-centric marketing campaigns and help AWS customers adopt and grow with our services. You will lead cross-functional workshops, develop next best action and content strategies, and collaborate with insights, analytics, and marketing teams to measure impact and optimize journeys across