Senior Digital Specialist, Paid Media

Tanium; Virginia; Hybrid; USD 85,000 - 115,000; Full time

Job summary

Tanium seeks a detail-oriented Senior Digital Specialist, Paid Media to scale our presence on new advertising channels supporting Tanium's go-to-market motion. Reporting to the Director of Digital Marketing, you will execute campaigns, analyze performance, and translate data into clear optimization recommendations across paid search, paid social, programmatic and video channels.

This role is ideal for someone who loves data analysis, is comfortable with GA4, Marketo and Salesforce integrations,

Qualifications

• Bachelor's degree or equivalent experience.
• 3 years of digital marketing experience, preferably in B2B technology.
• Hands-on experience with at least one major ad platform (Google/LinkedIn/Meta/Display).
• Strong analytical skills with Excel/Google Sheets, ad reporting, GA4.
• Familiarity with Marketo and Salesforce is a plus.

Responsibilities

• Analyze digital campaign performance on a regular cadence and translate data into insights.
• Support campaign execution across emerging digital channels based on strategy and budgets.
• Monitor daily budget pacing and flag spend or performance risks.
• Run KPIs optimizations across creative, audiences, and bids.
• Use AI tools to accelerate performance analysis, reporting, and optimization.
• Set up and maintain tracking (pixels, UTM, naming conventions) and ensure data flows to Marketo and Salesforce.
• Collaborate with campaigns and creative teams to adapt messaging for each platform.
• Support A/B testing and incrementality measurement.
• Stay curious about new ad platforms and test opportunities.

Skills

Analytical thinking

Campaign optimization

Data-driven mindset

Cross-channel ownership

Communication

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

LinkedIn Ads

Meta Ads

Display Ads

GA4

Marketo

Salesforce

Job description

Senior Digital Specialist, Paid Media

Summary

This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

Tanium is seeking a detail-oriented, data-driven Senior Digital Specialist, Paid Media, to help scale our presence on new and emerging digital advertising channels that support Tanium's go-to-market motion.

Reporting to the Director of Digital Marketing, you will support the Digital team's channel strategy and make a measurable impact by executing campaigns, analyzing performance, and turning data into clear optimization recommendations. This role is a great fit for someone who loves digging into data, sweats the details, and wants to grow alongside fast-evolving ad platforms. You'll also learn best practices from a team managing significant investment across paid search, paid social, programmatic and video channels, giving you broad exposure to Tanium's global digital and demand gen programs.

Job Function

• Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations
• Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets set by the Digital team
• Monitor daily budget pacing and flag spend or performance risks early
• Run hands‑on optimizations across creative, audiences, and bids
• Use AI tools to accelerate performance analysis, reporting, and optimization, and help build automated workflows that scale the team's execution
• Set up and maintain tracking, including pixels, UTM parameters, and naming conventions, with Marketing Operations, and validate that data flows accurately into Marketo and Salesforce
• Partner with the Integrated Campaigns and creative teams to adapt messaging and creative for each platform
• Support A/B testing and incrementality measurement
• Stay curious about new ad platforms and features, and recommend tests to try

Minimum & Preferred Job Qualifications

Education

• Bachelor's degree or equivalent experience

Experience

• 3 years of digital marketing experience, preferably in B2B technology
• Solid understanding of how digital marketing works, including paid channels, audience targeting, conversion tracking, and the funnel from click to pipeline
• Hands‑on experience with at least one major ad platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads; experience with emerging channels is a plus
• Strong analytical skills, with comfort analyzing performance in Excel or Google Sheets, ad platform reporting, and GA4
• Familiarity with Marketo and Salesforce is a plus

Other

• Exceptional attention to detail and accuracy
• A data‑driven mindset, with the ability to turn numbers into clear, actionable recommendations
• An AI‑native mindset, with hands‑on use of AI tools for analysis, optimization, or workflow automation
• Proactive, transparent communication, including flagging risks early without being asked
• Eagerness to learn new platforms quickly in a fast‑moving environment
• Strong organization and the ability to manage multiple campaigns at once

About Tanium

Tanium is the Autonomous IT company. As Al accelerates both innovation and risk, Tanium Atlas, the company's autonomous operating system, puts the full depth of the Tanium Autonomous IT Platform behind every IT and security operator – human and agentic. Tanium provides the real‑time intelligence, agentic decision‑making, and autonomous execution operators needed to detect, decide, and remediate at machine speed across their endpoint estate.

The company is recognized as a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools, as a Leader in the IDC MarketScape: Worldwide Client Endpoint Management Software for Windows Device Management 2025-2026 Vendor Assessment, and as a Leader in The Forrester Wave™. Endpoint Management Platforms, Q2 2026.

To learn how Tanium delivers Autonomous IT for unstoppable business, visit www.tanium.com and follow us on LinkedIn and X.

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work.

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

What you’ll get

The annual base salary range for this full‑time position is $85,000 to $115,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well‑being benefits.

Tanium is an Equal Opportunity and Affinitive Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre‑employment testing or requirements, please contact [e-mail]. For more information refer to the “Know Your Rights” poster which is available here - https://www.eeoc.gov/poster.

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