Senior Digital & Social Analytics Lead

confidential

United States

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

PGA TOUR is seeking a Senior Analyst for Digital & Social Analytics to lead measurement, reporting, and strategic analysis across our digital and social ecosystem. You will own analytics for audience, content, platform, and engagement across PGA TOUR properties, leading KPI standards, dashboards, and data governance.

Collaboration with Content, Product, Marketing, Media, Technology, and executive leadership is essential.

Qualifications

Bachelor’s degree or higher in statistics, mathematics, economics, CS, business analytics, data science, or related field.
5+ years of experience in digital analytics, social media analytics, audience measurement, BI, or related field.
Experience with digital measurement platforms such as Google Analytics, Adobe Analytics, Amplitude, and native social media analytics tools.
Experience analyzing large datasets and translating findings into actionable business insights.
Experience with SQL and databases.
Experience using analytics/reporting tools like Tableau, Power BI, Amazon QuickSight, or similar.
Experience using Python, R, or other analytical languages preferred.
Experience developing dashboards, reporting solutions, and scalable analytics processes.
Strong analytical, critical thinking, problem-solving and data storytelling skills.
Excellent written and verbal communication, able to present to non-technical audiences.
Ability to manage multiple priorities and collaborate across teams.
Experience with cloud analytics platforms, data warehouses, and ETL processes preferred.
Knowledge of sports media and audience measurement platforms preferred.

Responsibilities

Lead digital and social analytics across PGA TOUR-owned platforms, delivering actionable insights.
Monitor KPIs and evaluate audience, content, engagement, and trends to identify opportunities and drivers.
Design, develop, and maintain dashboards, scorecards, and scalable reporting solutions.
Integrate data from multiple sources to provide a comprehensive view of performance and fan behavior.
Establish KPI definitions, measurement methodologies, and data governance practices.
Conduct data validation and quality assurance to ensure accuracy and reliability.
Support automation and continuous improvement of reporting processes and data workflows.
Perform ad hoc analyses and research to support business needs and executive decision-making.
Analyze audience behavior and content performance to inform content strategies and distribution.
Benchmark against competitors and industry trends to contextualize performance.
Prepare recurring performance reports for senior stakeholders with clear context and findings.
Collaborate with Media, Commercial, Digital, Research, Finance, and Technology teams on measurement frameworks.
Document data sources, business rules, methodologies, dashboards and reporting processes.
Communicate analytical findings effectively to diverse audiences.
Serve as trusted resource for data interpretation and reporting best practices.
Support a culture of data-driven decision-making.
Lead special projects as required.