Event Digital Marketing Strategist

PGA TOUR, Inc.; Ponte Vedra Beach (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

PGA TOUR, Inc. seeks a seasoned social and digital communications specialist within Marketing and Communications, Demand Marketing. This role leads social strategy for PGA TOUR Events and guides content development and delivery.

You will curate content, manage campaigns, analyze data, and collaborate with Creative Studio to align digital creativity with the PGA TOUR Brand. Golf knowledge is preferred.

Qualifications

• Bachelor's degree required; Marketing, Journalism, Media, or Communications preferred.
• Minimum 4 years' experience leading social and digital communications and dynamic content creation.
• Experience managing a professional social media account with authentic brand participation.
• Social advertising experience and understanding of Facebook Business tool.
• Strong understanding of social platforms including Instagram, Twitter, Facebook, and emerging platforms.
• Ability to analyze data to tailor social strategy.
• Adobe Creative Suite proficiency; Photoshop, Illustrator, Premiere Pro, After Effects helpful.
• Design, photo, and video editing skills; CMS experience.
• Golf background or strong interest preferred.

Responsibilities

• Curate and develop content for select PGA TOUR events to engage fans and drive attendance.
• Liaise with events stakeholders to deliver promotional needs within partner contracts.
• Assist with coordination of social media advertising for events to drive revenue.
• Use digital channels to support PR and earned media efforts.
• Collaborate with Creative Studio to produce digital creative aligned with the PGA TOUR Brand.
• Coordinate with Marketing & Communications to grow followers and achieve brand/revenue goals.
• Work with Digital products team to elevate digital channels and UX.
• Collaborate with Demand Marketing on departmental goals; handle special projects.
• Proficient in Photoshop, Illustrator, InDesign; After Effects knowledge a plus.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook.

Skills

Social media management

Content creation

Data-driven strategy

Brand participation & authenticity

Golf knowledge/interest

Education

Bachelor's degree in Marketing/Journalism/Media/Communications

Tools

Facebook Business Manager

Adobe Creative Suite

Content Management System (CMS)

Microsoft Office

Job description

PGA TOUR, Inc. seeks a seasoned social and digital communications specialist within Marketing and Communications, Demand Marketing. This role leads social strategy for PGA TOUR Events and guides content development and delivery.

You will curate content, manage campaigns, analyze data, and collaborate with Creative Studio to align digital creativity with the PGA TOUR Brand. Golf knowledge is preferred.