Senior Digital Personalization Architect

Avantor; United States; Remote; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Wellness programs

401(k) with company match

Employee stock purchase program

11 paid holidays

18 PTO days

Parental leave

Job summary

Avantor is seeking a strategic Personalization Strategist to design, implement, and optimize dynamic digital experiences that boost engagement and business outcomes. You will drive audience targeting frameworks and deploy data-informed experiences across channels using platforms like Adobe Target.

You will partner with Analytics, Web, Content, CRM, and Marketing to translate insights into scalable experiments and decision logic that improve customer journeys.

Qualifications

• 3–5+ years of personalization, digital marketing, UX optimization, or marketing technology roles.
• Proficiency with web analytics tools (Adobe Analytics, Google Analytics, Looker Studio) and collaboration with data/technical teams.
• Familiarity with HTML, CSS, or front-end code structures and their impact on rendering and personalization deployments.
• Experience with CDP platforms, CRM integrations, or audience orchestration tools.
• Understanding of UX design, behavioral science, CRO frameworks.
• Experience in B2B, SaaS, or multi-region environments with complex journeys.
• Hands-on experience with experimentation/personalization platforms (Adobe Target, Optimizely, Dynamic Yield).
• Strong segmentation, lifecycle marketing, targeting logic, and A/B testing knowledge.
• Cross-functional collaboration and agile/matrix work experience.

Responsibilities

• Develop and implement personalized experience strategies across digital channels to support acquisition, engagement, and retention.
• Partner with Marketing, Product, and Content teams to align personalization with campaigns, lifecycle touchpoints, and segment goals.
• Translate ideas into scalable experiments, decision logic, and test frameworks based on user behavior and business priorities.
• Own audience segmentation using behavioral, demographic, CRM, and lifecycle data; define targeting rules and eligibility criteria.
• Lead A/B, multivariate, and rule-based personalization experiments across web and mobile using Adobe Target or similar platforms.
• Define hypotheses, KPIs, and success criteria; document QA across variants and channels.
• Analyze results with Analytics to surface insights and inform future optimization and content strategy.
• Identify personalization opportunities from journey gaps, new data, or platform capabilities.
• Serve as personalization point of contact for Web Production, Creative, Content Strategy, CRM, and Demand Gen teams.
• Stay updated on industry trends and platform updates to evolve practices.

Skills

Personalization

Digital marketing

UX optimization

Marketing technology

A/B testing

Segmentation

Lifecycle marketing

HTML/CSS

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s Degree in Marketing

Data Science

Management Information Systems (MIS)

Computer Science

High School Diploma

Tools

Adobe Target

Optimizely

Dynamic Yield

Job description

Avantor is seeking a strategic Personalization Strategist to design, implement, and optimize dynamic digital experiences that boost engagement and business outcomes. You will drive audience targeting frameworks and deploy data-informed experiences across channels using platforms like Adobe Target.

You will partner with Analytics, Web, Content, CRM, and Marketing to translate insights into scalable experiments and decision logic that improve customer journeys.