Manager, Digital Personalization

Avantor; Pennsylvania; Hybrid; USD 98,000 - 157,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

11 paid holidays

18 PTO days annually

6 weeks parental leave

Job summary

Avantor is seeking a Senior Personalization Manager to lead a team dedicated to personalized digital experiences across our web ecosystem. You will steer strategy, execution, and optimization of personalized campaigns leveraging Adobe Target and analytics insights.

Collaborate with Web, Content, Design, Demand Generation, and Analytics teams to deliver audience-specific experiences while aligning with business goals and brand standards.

Qualifications

• 5+ years in digital marketing, personalization, or web experimentation.
• 2+ years in a people leadership position.
• Hands-on experience with Adobe Target and experimentation.
• Strong knowledge of analytics tools and data collaboration.
• Experience with CDPs, audience targeting, or dynamic content platforms.

Responsibilities

• Lead Personalization Coordinators and guide campaign planning and experiments.
• Develop personalization strategies aligned with customer journeys and demand generation.
• Launch personalized content using Adobe Target with testing and targeting rules.
• Collaborate with analytics, MarTech, and development teams to tag and integrate audiences.

Skills

Adobe Target

Adobe Analytics

Google Analytics

Looker Studio

Personalization strategy

Customer segmentation

UX best practices

Cross-functional collaboration

Project management

Communication

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Data Science

Bachelor’s Degree MIS

Bachelor’s Degree Computer Science

Tools

Adobe Target

Adobe Analytics

Google Analytics

Looker Studio

Job description

The Opportunity

Manages a team of digital marketing analysts and/or supervisors with a focus on setting objectives, plans, and tactics that directly impact the immediate or short-term (up to 1 year) digital marketing results. Oversees strategy execution across SEO, SEM, social media, email, and mobile marketing initiatives, ensuring alignment with business goals. Develops new digital marketing strategies, optimization processes, content standards, or operational plans in support of the organization’s broader business strategies. Defines best practices for campaign performance, audience engagement, and digital analytics integration. Works on problems and issues that require understanding and consideration of other disciplines, such as integrating digital marketing with cross-functional business initiatives, optimizing audience segmentation strategies, and refining brand positioning efforts. Solutions draw upon best practices based on expertise and involve analysis of multiple factors, including performance metrics, market trends, and competitive insights. Interacts with senior management on matters concerning the digital marketing function, department-wide initiatives, and customer engagement strategies. Influences and persuades others in sensitive, complex situations while preserving relationships, ensuring alignment on strategic priorities, marketing investments, and brand reputation efforts. We’re seeking an experienced and strategic Personalization Manager to lead the development, execution, and optimization of personalized digital experiences that drive engagement, conversion, and growth. This role will oversee a team of personalization coordinators and collaborate cross functionally with Web, Content, Design, Demand Generation, and Analytics teams to deliver dynamic, audience-specific experiences across the digital ecosystem. Part of the Demand Generation & Marketing Automation team, this role requires hands-on experience with Adobe Target and a strong understanding of personalization strategy, testing methodologies, and performance optimization.

What we’re looking for

Education: Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), and Computer Science.

Experience: 5+ years of experience in digital marketing, personalization, conversion optimization, or web experimentation, with at least 2+ years in a people leadership position. Proven hands-on experience with Adobe Target (Experience Targeting, A/B testing, Recommendations, Automated Personalization). Proficiency with web analytics tools (e.g., Adobe Analytics, Google Analytics, Looker Studio) and experience partnering with data and technical teams. Strong understanding of personalization strategy, customer segmentation, and UX best practices. Demonstrated ability to work cross-functionally with web, creative, data, and marketing teams in a fast-paced environment. Analytical mindset with experience using tools like Adobe Analytics, Google Analytics, or other web performance platforms. Strong project management, communication, and problem-solving skills. Experience with customer data platforms (CDPs), audience targeting tools, or dynamic content platforms. Understanding of HTML/CSS and how personalization layers interact with front-end code. Background in demand generation or performance marketing environments.

Team Leadership & Project Oversight

Manage and mentor a team of Personalization Coordinators, providing guidance, goal setting, and performance development. Oversee planning and execution of personalization campaigns and experiments, ensuring high-quality implementation and alignment with strategic priorities. Maintain and prioritize the personalization roadmap in partnership with key stakeholders.

Strategy & Execution

Develop personalization strategies that support customer journey goals, demand generation campaigns, and site optimization efforts. Build and launch personalized content and experiences using Adobe Target, including A/B and multivariate testing, audience segmentation, and rules-based targeting. Collaborate with analytics teams to define success metrics and reporting frameworks for all personalization efforts.

Cross-Functional Collaboration

Work closely with Web Production, Content Strategy, Creative, Marketing, and Demand Generation teams to integrate personalization into web experiences and campaign landing pages. Coordinate with MarTech, Analytics, and Development teams to ensure proper tagging, tracking, and audience integration. Serve as a subject matter expert for personalization tools, trends, and best practices across departments.

Data-Driven Optimization

Analyze campaign and experiment performance data to identify insights, inform iterations, and continually optimize the user experience. Recommend new testing hypotheses and personalization opportunities based on user behavior, performance trends, and business objectives. Stay up to date with personalization technologies, evolving user expectations, and industry benchmarks.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

Pay Transparency

The expected pre-tax pay for this position is $97,500.00 - $156,975.00. Actual pay may differ depending on relevant factors such as prior experience and geographic location.

EEO Statement

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. For more information about equal employment opportunity protections, please view the Know Your Rights poster.

Privacy Policy

We will use the personal information that you have submitted to us in order to consider your application for the relevant role. Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.

Benefits

• Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program.
• Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave).

Avantor®, a Fortune 500 company, is a leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries. Our portfolio is used in virtually every stage of the most important research, development and production activities in the industries we serve. One of our greatest strengths comes from having a global infrastructure that is strategically located to support the needs of our customers. Our global footprint enables us to serve more than 225,000 customer locations and gives us extensive access to research laboratories and scientists in more than 180 countries. We set science in motion to create a better world.