Senior Digital Merchandising Leader: Content & Conversion

Socket.dev; Delray Beach (FL); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Health, dental, and vision insurance

401k with 4% company match

Paid parental leave, surrogacy, and ad

Unlimited Flex Time Off

Education Reimbursement Program

Pet-related benefits and discounts

Job summary

Socket.dev is seeking a Senior Manager of Digital Merchandising to own the content layer of the digital storefront, driving messaging, content, and merchandising that convert across the site. You’ll partner with Marketing, Merchandising, Product, and Analytics to align on priorities and performance.

You will lead a team to execute on personalization and onsite search strategies, optimize conversion, and manage promotions and seasonal moments while maintaining scalable content processes across

Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, or related field, or equivalent experience.
• 5-7 years in ecommerce, digital merchandising, content strategy, or online retail, with at least 3 years in a leadership role managing OKRs.
• Experience managing onsite content or merchandising for a high-volume ecommerce business; pet, health, or regulated retail experience is a plus.

Responsibilities

• Own the team's roadmap and OKRs across messaging, content, and merchandising to drive engagement, conversion and revenue.
• Translate priorities into content/conversion strategies across the site, focusing on measurable outcomes.
• Lead promotions, launches, seasonal moments, and inventory-led merchandising plans.
• Define and evolve personalization approaches for one-to-one site experiences.
• Monitor site performance metrics (conversion, AOV, engagement, bounce rate) to inform optimization.
• Partner with Marketing, Merchandising, Product, and Analytics to align content with broader growth strategies.
• Oversee onsite execution of campaigns and content in support of calendars and revenue goals.
• Lead SEO/AEO strategy to optimize content for search and discovery.
• Establish scalable processes, tools, and best practices for content management across PetMeds and White Label brands.
• Lead, mentor, and develop a high-performing site content team.

Skills

Ecommerce content strategy

Personalization strategies

Onsite search & navigation

Conversion optimization

Cross-functional leadership

Data-driven decision making

Stakeholder alignment

Communication & collaboration

Education

Bachelor's degree in Business, Marketing, Merchandising

Job description

Socket.dev is seeking a Senior Manager of Digital Merchandising to own the content layer of the digital storefront, driving messaging, content, and merchandising that convert across the site. You’ll partner with Marketing, Merchandising, Product, and Analytics to align on priorities and performance.

You will lead a team to execute on personalization and onsite search strategies, optimize conversion, and manage promotions and seasonal moments while maintaining scalable content processes across