Conversion-Driven Ecommerce Merchandiser

The Golfer's World; Minneapolis (MN); On-site; USD 65,000 - 85,000; Full time

Job summary

Crecera Brands is seeking a Site Merchandiser to optimize the online storefront and customer journey, driving sales, engagement, and conversion across digital touchpoints.

You will plan promotions, manage content, and collaborate with Merchandising, Marketing, Creative, UX, Technology, and Analytics to deliver engaging shopping experiences, run A/B tests, and continuously improve product discovery and revenue.

Qualifications

• Experience in e-commerce, web merchandising, and/or digital retail.
• Strong understanding of online shopping behavior and conversion optimization.
• Familiarity with e-commerce platforms (e.g., Commerce Tools, Shopify, Magento, Salesforce Commerce Cloud, BigCommerce)
• Basic knowledge of web metric analytics tools (Adobe Analytics, Google Analytics or similar), and CMS systems
• Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces.
• Self-starter with the ability to take initiative, identify opportunities, and drive work forward with minimal direction.
• Delivers high-quality work with strong attention to detail and accuracy.
• Ability to analyze data and translate insights into action
• Excellent communication andcross-functional collaboration skills.

Responsibilities

• Develop a deep understanding of customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails.
• Plan and execute website merchandising strategies across homepage, category pages, and product detail pages to maximize conversion, revenue and average order value.
• Optimize site search, product recommendations, and curated shopping experiences to improve product discoverability.
• Collaborate with content and UX teams to develop best in class content and site experiences.
• Utilize analytic tools and reports to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements.
• Ensure website content is accurate, up to date, and aligned with brand standards.
• Partner with creative team to ensure consistent storytelling and brand alignment across digital channels.
• Conduct regular site audits to identify merchandising issues, broken links, missing content, and customer experience friction, implementing improvements that enhance the shopping journey.
• Conduct A/B testing and make data-driven recommendations for site improvements
• Support the development and optimization of a strong online presence for the SG membership program through strategic site placement, content updates, and promotional visibility.

Skills

E-commerce experience

Web merchandising

Digital retail

Conversion optimization

Analytical thinking

Communication & collaboration

Tools

Commerce Tools

Shopify

Magento

Salesforce Commerce Cloud

BigCommerce

Job description

Crecera Brands is seeking a Site Merchandiser to optimize the online storefront and customer journey, driving sales, engagement, and conversion across digital touchpoints.

You will plan promotions, manage content, and collaborate with Merchandising, Marketing, Creative, UX, Technology, and Analytics to deliver engaging shopping experiences, run A/B tests, and continuously improve product discovery and revenue.