Senior Digital Merchandising & eCommerce Lead

Trupanion; Seattle (WA); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Trupanion, based in Seattle, seeks an experienced Ecommerce Manager to own digital merchandising strategies and content prioritization across experiences. This role blends analytics, content strategy, and conversion optimization to educate pet owners and boost enrollment.

Hybrid work, in-office at least 3 days weekly, with collaboration across Marketing, Analytics, and Design teams. The ideal candidate has 7+ years in digital merchandising or related fields, strong analytical skills, and proven

Qualifications

• 7+ years of experience in digital merchandising, site experience, eCommerce, or conversion optimization.
• Deep understanding of customer journeys, content strategy, and digital experience best practices.
• Strong analytical skills with customer behavior data to drive decisions.
• Experience managing A/B testing programs and optimization roadmaps.
• Ability to translate complex insights into clear recommendations and action plans.
• Proven ability to influence and collaborate across Marketing, Product, Design, Analytics, and Technology teams.
• Experience with web analytics platforms, CMS, and merchandising platforms.

Responsibilities

• Own the presentation and prioritization of content, messaging, and customer experiences across digital channels.
• Develop content, navigation, and merchandising plans aligned with priorities and enrollment goals.
• Ensure key value propositions, educational content, and product differentiators are surfaced.
• Partner with Marketing, Brand, Analytics, and Design to deliver cohesive experiences.
• Determine navigation priorities and optimize customer journeys across pathways.
• Lead testing and optimization to improve conversion, engagement, and enrollment.
• Translate insights into actionable recommendations and influence roadmaps.

Skills

Digital merchandising

Site experience

eCommerce

Conversion optimization

Analytical skills

A/B testing

Cross-functional collaboration

Stakeholder management

Tools

Web analytics platforms

Testing tools

Content management systems

Merchandising platforms

Job description

Trupanion, based in Seattle, seeks an experienced Ecommerce Manager to own digital merchandising strategies and content prioritization across experiences. This role blends analytics, content strategy, and conversion optimization to educate pet owners and boost enrollment.

Hybrid work, in-office at least 3 days weekly, with collaboration across Marketing, Analytics, and Design teams. The ideal candidate has 7+ years in digital merchandising or related fields, strong analytical skills, and proven