Senior Digital Media Strategist - Retail & Commerce

Sterling-Rice Group; Boulder (CO); Remote; USD 90,000 - 125,000; Full time

Benefits offered by this job

Collaborative culture

Growth opportunities

Competitive compensation

Job summary

Sterling-Rice Group (SRG) is seeking a Senior Digital Media Planner to lead digital media campaigns for B2C brands, with emphasis on retail/commerce and performance marketing. The role covers strategy, execution, optimization, and reporting.

The ideal candidate has 5+ years in digital media planning and buying, agency experience, and comfort collaborating with clients and media partners. Remote work from select states is possible.

Qualifications

• 5+ years in hands-on digital media planning and buying

Responsibilities

• Lead development of integrated digital media strategies and plans across the consumer journey
• Translate objectives, audiences, budgets, and KPIs into actionable media recommendations
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations and maintain strong partner relationships
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams

Skills

Digital media planning

Media buying

Retail/commerce media

Campaign optimization

Budget management

Analytics

Excel

PowerPoint

Education

Bachelor's degree or equivalent

Tools

Google Campaign Manager 360

DoubleVerify

Job description

Sterling-Rice Group (SRG) is seeking a Senior Digital Media Planner to lead digital media campaigns for B2C brands, with emphasis on retail/commerce and performance marketing. The role covers strategy, execution, optimization, and reporting.

The ideal candidate has 5+ years in digital media planning and buying, agency experience, and comfort collaborating with clients and media partners. Remote work from select states is possible.