Senior Digital Media Planner

Sterling-Rice Group; Boulder (CO); Remote; USD 90,000 - 125,000; Full time

Benefits offered by this job

Collaborative culture

Growth opportunities

Competitive compensation

Job summary

Sterling-Rice Group (SRG) is seeking a Senior Digital Media Planner to lead digital media campaigns for B2C brands, with emphasis on retail/commerce and performance marketing. The role covers strategy, execution, optimization, and reporting.

The ideal candidate has 5+ years in digital media planning and buying, agency experience, and comfort collaborating with clients and media partners. Remote work from select states is possible.

Qualifications

• 5+ years in hands-on digital media planning and buying

Responsibilities

• Lead development of integrated digital media strategies and plans across the consumer journey
• Translate objectives, audiences, budgets, and KPIs into actionable media recommendations
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations and maintain strong partner relationships
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams

Skills

Digital media planning

Media buying

Retail/commerce media

Campaign optimization

Budget management

Analytics

Excel

PowerPoint

Education

Bachelor's degree or equivalent

Tools

Google Campaign Manager 360

DoubleVerify

Job description

Job Description: Senior Digital Media Planner

Location: Office in Boulder, CO (Open to Remote Work from CA, CO, IL, ME, MN, MO, or TX)

Sterling-Rice Group (SRG) is not your typical ad agency. Our fun culture, love of "living well," enviable Boulder location, passion for great work, and commitment to giving back make SRG a great place to be every day. We are independent, privately held, and majority women-owned and led. SRG is an integrated brand ignition and marketing firm that fuses strategy, innovation, and creativity, with a particular passion for food & beverage.

Position Description

We’re looking for a strategic, curious, and highly accountable Senior Digital Media Planner to join SRG’s Media team. This role leads the development, execution, optimization, and management of digital media campaigns across B2C brands, with a particular emphasis on retail/commerce media and performance marketing.

The ideal candidate has 5+ years of hands-on digital media planning and buying experience, ideally within an agency environment. They understand how media is planned, bought, activated, trafficked, paced, optimized, and measured across digital channels and retail media network platforms. This person should be comfortable independently managing media plans and budgets, working directly with clients and media partners, and translating campaign performance into actional media recommendations.

Key Responsibilities

• Lead development of integrated digital media strategies and plans across the consumer journey.
• Translate client business objectives, audiences, budgets, and KPIs into actionable media recommendations.
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations and maintain strong partner relationships.
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans.
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams.

Retail & Commerce Media:

• Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms.
• Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs.
• Apply retailer first-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities.
• Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality.
• Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices.

Campaign Management & Measurement:

• Own day-to day media activation and campaign management, including trafficking, QA, launch, pacing, budget allocation, optimization, and reporting.
• Monitor performance against KPIs and proactively identify optimization opportunities.
• Evaluate performance data to translate into clear insights and actionable media recommendations.
• Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes.
• Ensure accurate budget management, forecasting, reconciliation, billing, and resolution of discrepancies.

Leadership & Agency Contribution:

• Serve as a trusted media resource for clients and internal teams and maintain an in-depth understanding of client businesses.
• Identify emerging platforms, technologies, consumer behaviors, and media opportunities; develop and share POVs and best practices.
• Bring forward process improvements that increase consistency, flexibility, and efficiency.
• Contribute to new-business pitches and broader agency initiatives.

Desired Skills + Requirements

• 5+ years of hands-on digital media planning and buying experience, ideally within an agency or similarly fast-paced environment.
• Meaningful experience developing and executing retail/commerce media strategies.
• Hands-on experience with one or more major RMNs, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart.
• Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs.
• Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships.
• Strong understanding of the relationship between brand-building and performance media and how channels work together across the funnel.
• Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation.
• Strong analytical skills with the ability to interpret campaign performance and translate insights into actionable media optimizations.
• Advanced Excel and PowerPoint skills; experience with campaign management, billing, and reporting platforms.
• Experience with tools such as Google Campaign Manager 360, DoubleVerify, and similar platforms preferred.
• Excellent written, verbal, presentation, organization, and client-management skills, with strong attention to detail.
• Experience with CPG and food & beverage brands strongly preferred.
• Bachelor's degree or equivalent relevant professional experience.

What We Offer

• A collaborative and inclusive work environment.
• Opportunities for professional growth and development.
• Exposure to a variety of exciting projects and clients.
• Competitive salary and benefits package.

At SRG, we believe our best work comes from diverse perspectives, experiences, and ideas. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, and empowered to do their best work. We proudly encourage applicants of all backgrounds to apply.